| User-specified online advertising -> Monitor Keywords |
|
|
  User-specified online advertisingUSPTO Application #: 20080103879Title: User-specified online advertising Abstract: Methods, systems, and apparatus, including computer program products, for sponsoring content. Input from a user specifying one or more content items for inclusion in a property is received. Determinations are made as to whether the user satisfies one or more user criteria and whether the specified content items satisfy one or more content criteria. If the user satisfies the user criteria and the specified content items satisfy the content criteria, then input identifying one or more sponsors is received, and the specified content items and content provided by the identified sponsors are presented in the property. (end of abstract) Agent: Fish & Richardson P.C. - Minneapolis, MN, US Inventor: Timothy M. Armstrong USPTO Applicaton #: 20080103879 - Class: 705010000 (USPTO) Related Patent Categories: Data Processing: Financial, Business Practice, Management, Or Cost/price Determination, Automated Electrical Financial Or Business Practice Or Management Arrangement, Operations Research, Market Analysis, Demand Forecasting Or Surveying The Patent Description & Claims data below is from USPTO Patent Application 20080103879. Brief Patent Description - Full Patent Description - Patent Application Claims
RELATED APPLICATIONS [0001] This application claims the benefit under 35 U.S.C. .sctn. 119 of U.S. Provisional Application No. 60/862,977, titled "User-Specified Online Advertising," filed Oct. 25, 2006, which is incorporated by reference herein in its entirety. BACKGROUND [0002] The subject matter of this specification is generally related to online advertising. [0003] Online communities allow users to share photos, journals, interests, and other user-generated content with a network of mutual friends on a communications network, e.g., using for example the World Wide Web ("the Web"). Users can sign-up or join the community and create a profile. A profile can be a space in the community (e.g., on the Web) where a user can describe themselves, hobbies and interests. Profiles can include mechanisms for uploading content, such as pictures, videos and other content. Users can create a personal network and invite others to join the network. Some online communities provide a place on the Web where people can share personal videos. [0004] Participants in the online communities or in the companies that administer the online communities can use ads to generate revenue. Advertisers can target advertising to users based on the user's profile or content posted on the user's space. Successfully targeting ads to users of online communities can be challenging. SUMMARY [0005] In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving input from a user specifying one or more content items for inclusion in a property; determining whether the user satisfies one or more user criteria and whether the specified content items satisfy one or more content criteria; and if the user satisfies the user criteria and the specified content items satisfy the content criteria, then receiving input identifying one or more sponsors, and presenting the specified content items and content provided by the identified sponsors in the property. Other embodiments of this aspect include corresponding systems, apparatus, computer program products, and computer readable media. [0006] Particular embodiments of the subject matter described in this specification can be implemented to realize one or more of the following advantages. Users can obtain content for sharing in a social network without fear of liability for copyright infringement. Content providers are compensated for distribution of their content in social networks. Content providers can expand audiences and generate publicity for their content. Advertisers can expand audiences for their advertisements. [0007] The details of one or more embodiments of the subject matter described in this specification are set forth in the accompanying drawings and the description below. Other features, aspects, and advantages of the subject matter will become apparent from the description, the drawings, and the claims. BRIEF DESCRIPTION OF THE DRAWINGS [0008] FIG. 1 is a block diagram of an example user-specified online advertising system. [0009] FIG. 2 illustrates an example user interface for an online property that allows a user to select and post content. [0010] FIG. 3 illustrates an example user interface for allowing a user to add or change media content. [0011] FIG. 4 illustrates an example user interface for allowing a user to select an advertiser associated with video content. [0012] FIG. 5 illustrates an example user interface for allowing a user to select an ad associated with video content and an advertiser. [0013] FIG. 6 illustrates an example user interface for an online property that allows a user to select and post content to their profile after the user has added sponsored content to their profile. [0014] FIG. 7 is a flow diagram of an example user-specified online advertising process. [0015] FIG. 8 is a block diagram of an example ad targeting system architecture. [0016] Like reference numbers and designations in the various drawings indicate like elements. DETAILED DESCRIPTION Advertising System Overview [0017] FIG. 1 is a block diagram of an example user-specified online advertising system 100. The system 100 includes advertisers 102, ad targeting system 104, content providers 106, users 108 and online properties 112. Each of these entities can be coupled to a network 110 (e.g., the Internet) using one or more communication channels (e.g., wireless, optical, Ethernet). [0018] In some implementations, the ad targeting system 104 is an ad serving program run by an ad network service provider. Website owners can enroll in a program to enable text, image and video advertisements on their sites. These ads can be administered by the ad targeting system 104 and generate revenue on a per-click, per-thousand-impressions, cost-per-action or other basis. In some implementations, the ad targeting system 104 utilizes search technology to serve ads based on website content, the user's geographical location and other factors. The ad targeting system 104 can provide an online environment with user interfaces for facilitating interaction between advertisers 102, content providers 106 and users 108. The ad targeting system 104 is operatively coupled to a storage device 114 for storing information associated with ad targeting. Continue reading... Full patent description for User-specified online advertising Brief Patent Description - Full Patent Description - Patent Application Claims Click on the above for other options relating to this User-specified online advertising patent application. ###  How KEYWORD MONITOR works... a FREE service from FreshPatents1. Sign up (takes 30 seconds). 2. Fill in the keywords to be monitored. 3. Each week you receive an email with patent applications related to your keywords. Start now! - Receive info on patent apps like User-specified online advertising or other areas of interest. ### Previous Patent Application: Methods and apparatus for soliciting, tracking, aggregating, reporting opinions and/or poll results Next Patent Application: Advanced voting system and method Industry Class: Data processing: financial, business practice, management, or cost/price determination ### FreshPatents.com Support Thank you for viewing the User-specified online advertising patent info. IP-related news and info Results in 2.49994 seconds Other interesting Feshpatents.com categories: Novartis , Pfizer , Philips , Polaroid , Procter & Gamble , |
||
