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Tak Yan patents

Recent patents with Tak Yan listed as an inventor - additional entries may be under other spellings.

Tak Yan - Related organizations: Microsoft Corporation patents

Real-time advertisement bidding

11/20/14 - 20140344073 - Embodiments of the present invention are directed to systems and methods for facilitating real-time bidding in paid search. In some implementations, a real-time bidding agent receives advertisement context data that is related to presentation of an advertisement in response to a search query. Thereafter, a determination is made as to
Inventors: Tak Yan, Qing Lu, Sendillnathan Arunchalam, Ye Chen, Jian Yuan

Predictive model for adjusting click pricing

05/08/14 - 20140129323 - Traffic quality on online properties may be assessed continually, and the traffic quality may be used to determine the price of a click-through for an ad placed on the web property. Advertisers bid on keywords, and the bids are used by an advertising engine to place ads on web pages
Inventors: Rouben Amirbekian, Ye Chen, Alan Lu, Tak Yan, Liangzhong Yin

Bid estimation for contextual advertisements

12/26/13 - 20130346219 - Methods and systems for estimating the value of a contextual ad impression are provided. Requests for value-based bids for ad impressions are received from bidders and the value of the ad impression is estimated based primarily upon leveraging sell-side data (user and publisher). The estimation is highly economized through a
Inventors: Ye Chen, Pavel Berkhin, Jie Li, Xia Sharon Wan, Tak Yan

Bidding on impression opportunities using confidence indicators

12/26/13 - 20130346218 - Various embodiments pertain to techniques for utilizing confidence indicators to adjust bidding values used to obtain impression opportunities. In various embodiments, a system clusters a plurality of ad impression opportunities according to received information regarding each of the ad impression opportunities. Information about the clusters, referred to as data spots,
Inventors: Weiguo Liu, Tak Yan, Victor Chu

### Tak Yan patent invention listings

The bibliographic references displayed about Tak Yan's patents are for a recent sample of Tak Yan's publicly published patent applications. The inventor/author may have additional bibliographic citations listed at the is not associated or affiliated in any way with the author/inventor or the United States Patent/Trademark Office but is providing this non-comprehensive sample listing for educational and research purposes using public bibliographic data published and disseminated from the United States Patent/Trademark Office public datafeed. This information is also available for free on the website. If Tak Yan filed recent patent applications under another name, spelling or location then those applications could be listed on an alternate page. If no bibliographic references are listed here, it is possible there are no recent filings or there is a technical issue with the listing--in that case, we recommend doing a search on the website.


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