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  System for providing promotional content as part of secondary content associated with a primary broadcastUSPTO Application #: 20080083003Title: System for providing promotional content as part of secondary content associated with a primary broadcast Abstract: The system provides a computer based presentation of promotional content synchronized to a broadcast and not merely to an event. The system includes a customizable interface that uses a broadcast and a plurality of secondary sources to present data and information to a user to enhance and optimize a broadcast experience. The system provides customizable delivery of the promotional content that is based on both the content and the context of the primary content broadcast. The contextual triggers define a state of the broadcast and select from a library of promotional content that is appropriate for that state and for the user. The system can also synchronize promotional content to any or all of the plurality of secondary sources as well. The system can provide promotional content on a user by user basis, providing uniquely user directed advertising. (end of abstract)
Agent: Dla Piper US LLP - Los Angeles, CA, US Inventors: BRYAN BINIAK, CHRIS CUNNINGHAM, ATANAS IVANOV, JEFFREY MARKS, BROCK MELTZER USPTO Applicaton #: 20080083003 - Class: 725110 (USPTO) The Patent Description & Claims data below is from USPTO Patent Application 20080083003. Brief Patent Description - Full Patent Description - Patent Application Claims
RELATED APPLICATIONS [0001]This is a continuation-in-part of, and claims priority to, pending U.S. patent application Ser. No. 11/540,748 filed Sep. 29, 2006 and entitled "Social Media Platform and Method" which is incorporated in its entirety herein. FIELD OF THE INVENTION [0002]The invention relates generally to a system and method for providing promotional content as a secondary source in coordination with a primary source broadcast. BACKGROUND OF THE INVENTION [0003]The television broadcast experience has not changed dramatically since its introduction in the early 1900s. In particular, live and prerecorded video is transmitted to a device, such as a television, liquid crystal display device, computer monitor and the like, while viewers passively engage. [0004]With broadband Internet adoption and mobile data services hitting critical mass, television is at a cross roads faced with: [0005]Declining Viewership [0006]Degraded Ad Recognition [0007]Declining Ad Rates & Spend [0008]Audience Sprawl [0009]Diversionary Channel Surfing [0010]Imprecise and Impersonal Audience Measurement Tools [0011]Absence of Response Mechanism [0012]Increased Production Costs [0013]In addition, there is a tremendous increase in the number of people that have high speed (cable model, DSL, broadband, etc.) access to the internet so that it is easier for people to download content from the internet. There has also been a trend in which people are accessing the Internet while watching television. Thus, it is desirable to provide a parallel programming experience that is a reinvograted version of the current television broadcast experience that incorporates new Internet based content. [0014]Attempts have been made in the prior art to provide a computer experience coordinated with an event on television. For example, there are devices (such as the "slingbox") that allow a user to watch his home television on any computer. However, this is merely a signal transfer and there are no additional features in the process. [0015]Another approach is to supplement a television program with a simultaneous internet presentation. An example of this is known as "enhanced TV" and has been promoted by ABC. During an enhanced TV broadcast, such as of a sporting event, a user can also log onto abc.com to participate in a preprogrammed and or preproduced content and applications that have been created explicityly for a synchronous experience with the broadcast. The underlining disadvantage to this approached is that the user is limited to only the data made available by the website, and has no ability to customize or personalize the data that is being associated with the broadcast. [0016]Other approaches include gamecasts providing historical and post-play statistical data, and asynchronous RSS widgets. [0017]Another disadvantage of current attempts is an inability to coordinate promotional material (e.g. advertising) to either the primary content source or to the secondary content source. A primary broadcast typically has promotional material included as part of the broadcast, but the promotional content is planned in advance, is not tied to the context of the event or broadcast, the viewer, provides no engagement mechanism and is not customizable to or by the user. All viewers of a particular channel receive the same promotional material. The secondary content may include promotional material as well in the current systems, but this promotional content is at best altered based on geography and is not synchronized to the context or content of the primary or secondary content. [0018]All of the prior art systems lack customizable tuning of secondary content, user alerts, social network integration, interactivity, user generated content, and synchronization to a broadcast instead of to an event. SUMMARY [0019]The system provides a computer based presentation of promotional content contextually synchronized to a broadcast and not merely to an event. The system includes a customizable interface that uses a broadcast and a plurality of secondary sources to present data and information to a user to enhance and optimize a broadcast experience. The system provides customizable delivery of the promotional content that is based on both the content and the context of the primary content broadcast. The contextual triggers define a state of the broadcast and select from a library of promotional content that is appropriate for that state and for the user. The system can also synchronize promotional content to any or all of the plurality of secondary sources as well. The system can provide promotional content on a user by user basis, providing uniquely user directed advertising. BRIEF DESCRIPTION OF THE DRAWINGS [0020]FIG. 1 illustrates the high level flow of information and content through the Social Media Platform; [0021]FIG. 2 illustrates the content flow and the creation of generative media via a Social Media Platform through the real-time extraction of meta data from the broadcast; [0022]FIG. 3 illustrates the detailed platform architecture components of the Social Media Platform for creation of generative media and parallel programming shown in FIG. 2; and [0023]FIGS. 4-6 illustrate an example of the user interface for an implementation of the Social Media Platform and the Parallel Programming experience. [0024]FIG. 7 is a flow diagram illustrating the generation of a database of triggers for a broadcast event. [0025]FIG. 8 is a flow diagram illustrating a text based trigger in an embodiment of the system. [0026]FIG. 9 is a flow diagram illustrating a contextual trigger in an embodiment of the system. [0027]FIG. 10 is a block diagram of one embodiment of a template structure of the system. Continue reading... Full patent description for System for providing promotional content as part of secondary content associated with a primary broadcast Brief Patent Description - Full Patent Description - Patent Application Claims Click on the above for other options relating to this System for providing promotional content as part of secondary content associated with a primary broadcast patent application. Patent Applications in related categories: 20080244672 - Co-ordinated on-line video viewing - In a method of co-ordinated on-line data file viewing, a user selects an on-line video or other data file, selects a companion viewer, and views the on-line file simultaneously with the selected companion viewer. ... 20080244671 - Notification for interactive content - A system may provide a video program or information associated with the video program on a video display device, and provide an interactive content icon on the video display device. The interactive content icon may indicate that interactive content is available for the video program. ... ###  How KEYWORD MONITOR works... a FREE service from FreshPatents1. Sign up (takes 30 seconds). 2. Fill in the keywords to be monitored. 3. Each week you receive an email with patent applications related to your keywords. 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