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System and method for targeted advertisement display responsive to user characteristicsRelated Patent Categories: Interactive Video Distribution Systems, Operator Interface, To Facilitate Tuning Or Selection Of Video Signal, Electronic Program Guide, For Displaying Additional Information, Commercial Or AdvertisementSystem and method for targeted advertisement display responsive to user characteristics description/claimsThe Patent Description & Claims data below is from USPTO Patent Application 20070186240, System and method for targeted advertisement display responsive to user characteristics. Brief Patent Description - Full Patent Description - Patent Application Claims
CROSS-REFERENCE TO RELATED APPLICATIONS [0001] This application is a continuation of U.S. patent application Ser. No. 09/595,216, filed Jun. 16, 2000, which claims priority of U.S. patent application Ser. No. 09/120,488, filed Jul. 21, 1998, which claims priority of U.S. Provisional Patent Application Nos. 60/055,237, filed Aug. 12, 1997, 60/068,375, filed Dec. 22, 1997, 60/053,330, filed Jul. 21, 1997, 60/055,761, filed Aug. 14, 1997, 60/061,119, filed Oct. 6, 1997, 60/071,811, filed Jan. 20, 1998, 60/071,812, filed Jan. 20, 1998, and 60/071,882, filed Jan. 20, 1998, and U.S. Provisional Patent Application No. 60/034,784, filed Dec. 19, 1996 and PCT International Application No. PCT/US97/23852, filed Dec. 19, 1997, the disclosures of all of which are incorporated herein by reference, as if fully stated here, for all purposes. FIELD OF THE INVENTION [0002] The present invention relates generally to television systems, and more particularly, to the display of, and recording control interface with, television programs, video, advertising information and program scheduling information. BACKGROUND OF THE INVENTION [0003] Television viewers have historically analyzed the information provided by television program schedule guides to select television programs to watch. Historically, television program schedule guides have listed the available television programs by day of the week, time of day, channel, and program title. Historically, only hardcopy television program schedule guides were available. More recently, as illustrated by the Levine patent, U.S. Pat. No. 4,908,713, television program guides have become available in electronic form. [0004] The earliest versions of on-screen electronic program guides ("EPG") provided for the storage of program schedule information in an electronic memory connected to the television receiver and generally provided for the on-screen formatting and display of the program schedule information on the television screen. The early EPGs typically overlaid the television programming. Furthermore, viewer interaction capabilities with early EPGs was extremely limited. [0005] Later EPGs provided viewer-to-EPG interaction improvements and provided Picture-In-Guide ("PIG") display of the television program simultaneous with the display of the EPG. International Application No. PCT/US95/11173 (International Publication No. WO 96/07270), the disclosure of which is incorporated by reference herein for all purposes, illustrates such an improvement. SUMMARY OF THE INVENTION [0006] The present invention is an improvement over previous EPGs in that it provides, among other things: [0007] A. Improved viewer interaction capabilities with the EPG; [0008] B. Improved viewer control of video recording of future-scheduled programming; [0009] C. Improved features to the EPG display and navigation; [0010] D. Parental control of the EPG display; [0011] E. Improved television program information access by the viewer; [0012] F. Improved opportunities for the commercial advertiser to reach the viewer; [0013] G. Improved product information access by the viewer; [0014] H. Creation of a viewer's profile; [0015] I. Utilization of viewer profile information to customize various aspects of the EPG; and J. Utilization of viewer profile information to provide customized presentation of advertising to the viewer. DESCRIPTION OF THE DRAWINGS [0016] These and other features, aspects, and advantages of the present invention will become better understood with regard to the following description, appended claims, and accompanying drawings where: [0017] FIG. 1 is a graphic representation of a sample screen display of the EPG. [0018] FIG. 2 is a drawing of a portion of a remote control device that shows keys for activating various functions of the EPG. [0019] FIG. 3 is a graphic representation of a sample on screen EPG display depicting the EPG's on-screen Grid Guide in the programming scrolling mode. [0020] FIGS. 4a and 4b is a graphic representation of a sample on screen EPG display depicting the EPG's on-screen Grid Guide in the channel-scrolling. [0021] FIG. 5 is a graphic representation of a sample on screen EPG display depicting the EPG in the Watch Scheduling mode. [0022] FIG. 6 is a graphic representation of a sample on screen EPG display depicting the Watch/Record Schedule screen of the EPG. [0023] FIG. 7 is a graphic representation of a sample on screen EPG display depicting the top level theme screen display of the EPG. [0024] FIG. 8 is a graphic representation of a sample on screen EPG display depicting the second-level theme screen display of the EPG. [0025] FIG. 9 is a graphic representation of a sample on screen EPG display depicting the Channel Guide function of the EPG. [0026] FIGS. 10a and 10b are graphic representations of sample on screen EPG displays depicting one embodiment of the feature of presenting additional information concerning the subject matter of a highlighted Panel Ad Window. DETAILED DESCRIPTION OF THE INVENTION [0027] The disclosure of International Application WO96/07270, published on Mar. 7, 1996 is incorporated fully herein by reference. The present invention is an improvement on the electronic program guide (EPG) disclosed therein. The apparatus disclosed in the referenced PCT application is used to generate the screen displays described below. Continue reading about System and method for targeted advertisement display responsive to user characteristics... Full patent description for System and method for targeted advertisement display responsive to user characteristics Brief Patent Description - Full Patent Description - Patent Application Claims Click on the above for other options relating to this System and method for targeted advertisement display responsive to user characteristics patent application. ###  How KEYWORD MONITOR works... a FREE service from FreshPatents1. Sign up (takes 30 seconds). 2. Fill in the keywords to be monitored. 3. Each week you receive an email with patent applications related to your keywords. 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