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10/04/07 - USPTO Class 725 |  74 views | #20070234382 | Prev - Next | About this Page  725 rss/xml feed  monitor keywords

System and method for inserting advertising content in broadcast programming

USPTO Application #: 20070234382
Title: System and method for inserting advertising content in broadcast programming
Abstract: A system for inserting viewer-specific advertising content comprises a viewer device. The viewer device identifies viewer characteristics regarding the viewer. Upon receipt of advertising content, the viewer device identifies advertisements matching the viewer characteristics. The viewer device inserts the advertisements matching the viewer characteristics into broadcast content. (end of abstract)



Agent: Myers Bigel Sibley & Sajovec, P.A. - Raleigh, NC, US
Inventors: Scott R. Swix, Paul T. Watson, James H. Gray
USPTO Applicaton #: 20070234382 - Class: 725034000 (USPTO)

Related Patent Categories: Interactive Video Distribution Systems, Program, Message, Or Commercial Insertion Or Substitution, Specific To Individual User Or Household

System and method for inserting advertising content in broadcast programming description/claims


The Patent Description & Claims data below is from USPTO Patent Application 20070234382, System and method for inserting advertising content in broadcast programming.

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