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Robert Paul Gorman patents

Recent patents with Robert Paul Gorman listed as an inventor - additional entries may be under other spellings.

Robert Paul Gorman - Related organizations: Microsoft Corporation patents

Dynamic content delivery for real-time trends

08/20/15 - 20150234912 - Systems and methods for serving dynamic content (such as advertisements) in response to dynamic content requests are presented. More particularly, systems and methods for serving dynamic content from dynamic content portfolios directed to trending events and/or topics are presented. Upon receiving a dynamic content request, content classifications corresponding to the
Inventors: Robert Paul Gorman, Marc David Diamond, Sonam Dalal, Chika Uchendu

Determining bidder-aware values for configurable auction parameters

04/10/14 - 20140100968 - Systems, methods, and computer-readable storage media are provided for determining configurable auction parameters based upon historic auction information that includes identities of auction participants or bidders. Such configurable auction parameters specify values to be applied for particular auction parameters (e.g., floor price), at the time of an auction for available
Inventors: Moshe Tennenholtz, Haim Somech, Robert Paul Gorman, Peng Han, Erik Jon Hanson, Ron J. Karidi, Omer Levy

Stratified delivery of advertisements based on affinity scores

06/13/13 - 20130151334 - Methods, computer systems, and computer-readable storage media for modifying an advertising bid for delivering behaviorally-targeted advertising based on affinity scores are provided. A set of affinity scores associated with users belonging to a behavioral targeting segment is received. A bid adjustment factor is dynamically calculated based on a first affinity
Inventors: Pavel Y. Berkhin, Steven John Hanks, Robert Paul Gorman, Rachna Vijay Vargiya, Mandar Deepak Joshi, Mojdeh Jalali Heravi

Dynamic floor pricing for managing exchange monetization

04/18/13 - 20130097028 - Systems and method are provided for conducting an auction to match an advertising payload to an available advertising impression. In the auction, a dynamic floor price is provided. The dynamic floor price provides a way for a publisher to incorporate the internal value of the available impression into the auction
Inventors: Peng Han, Steven J. Hanks, Erik J. Hanson, Robert Paul Gorman, Xiaobin Dong, Qing Xu

Multiple slack variables for balancing ad campaign risks

01/24/13 - 20130024286 - Systems and methods are provided for evaluating candidate orders relative to available inventory, such as evaluating candidate orders of advertising impressions relative to an estimated available inventor of advertising impressions. The evaluation can include matching orders with available inventors based on linear programs that include objective functions and constraints. At
Inventors: Izzet Can Envarli, Rohan Bhattacharjee, Robert Paul Gorman, Erwin Kalvelagen

Unified yield management for display advertising

11/29/12 - 20120303464 - Systems and method can be provided for selecting advertising payloads for display in an available advertising impression location. The advertising payloads can be selected based on an auction between various types of hosted and third party campaigns, including hosted reserved advertising campaigns and hosted non-reserved advertising campaigns. The rules of
Inventors: Robert Paul Gorman, Pavel Berkhin, Nikhil Devanur Rangarajan, Marc Diamond, Peng Han, Bashar Kachachi, Muthukrishnan Paramasivam, John A. Beaver, David G. Heindel, Izzet Can Envarli, Ye Chen

Linear-program formulation for optimizing inventory allocation

07/29/10 - 20100191558 - Computer-readable media for determining whether to accept a candidate order from a content provider, or advertiser, to display a particular number of advertisements within a specified time segment are provided. Initially, the content provider may include placement criteria that, among other things, identify a leaf node at which impressions of
Inventors: David Max Chickering, Manan Sanghi, Ashis Roy, Robert Paul Gorman, Izzet Can Envarli

### Robert Paul Gorman patent invention listings

The bibliographic references displayed about Robert Paul Gorman's patents are for a recent sample of Robert Paul Gorman's publicly published patent applications. The inventor/author may have additional bibliographic citations listed at the is not associated or affiliated in any way with the author/inventor or the United States Patent/Trademark Office but is providing this non-comprehensive sample listing for educational and research purposes using public bibliographic data published and disseminated from the United States Patent/Trademark Office public datafeed. This information is also available for free on the website. If Robert Paul Gorman filed recent patent applications under another name, spelling or location then those applications could be listed on an alternate page. If no bibliographic references are listed here, it is possible there are no recent filings or there is a technical issue with the listing--in that case, we recommend doing a search on the website.


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