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08/16/07 - USPTO Class 434 |  128 views | #20070190501 | Prev - Next | About this Page  434 rss/xml feed  monitor keywords

Providing consumers with incentives for healthy eating habits

USPTO Application #: 20070190501
Title: Providing consumers with incentives for healthy eating habits
Abstract: A method, system, and program for providing consumer healthy habits incentives are provided. A consumable item, consumed by an individual, is detected. A health factor is detected for the consumable item. An electronic incentive is selected for the individual according to the health factor, such that the individual is encouraged to consume a healthy selection of consumable items. An electronic incentive may be further specified according to the personal health history, exercise history and consumption history of an individual. (end of abstract)



Agent: Marilyn Smith Dawkins International Business Machines Corporation - Austin, TX, US
Inventors: MICHAEL WAYNE BROWN, Rabindranath Dutta, Michael A. Paolini, Newton James Smith
USPTO Applicaton #: 20070190501 - Class: 434127000 (USPTO)

Related Patent Categories: Education And Demonstration, Food

Providing consumers with incentives for healthy eating habits description/claims


The Patent Description & Claims data below is from USPTO Patent Application 20070190501, Providing consumers with incentives for healthy eating habits.

Brief Patent Description - Full Patent Description - Patent Application Claims
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CROSS-REFERENCE TO RELATED APPLICATIONS

[0001] The present application is related to the following co-pending applications, incorporated herein by reference:

[0002] (1) U.S. patent application Ser. No. __/______ (Attorney Docket No. AUS920010695US1);

[0003] (2) U.S. patent application Ser. No. __/______ (Attorney Docket No. AUS920010696US1);

[0004] (3) U.S. patent application Ser. No. __/______ (Attorney Docket No. AUS920010697US1);

[0005] (4) U.S. patent application Ser. No. __/______ (Attorney Docket No. AUS920010698US1);

[0006] (5) U.S. patent application Ser. No. __/______ (Attorney Docket No. AUS920010699US1);

[0007] (6) U.S. patent application Ser. No. __/______ (Attorney Docket No. AUS920010700US1);

[0008] (7) U.S. patent application Ser. No. __/______ (Attorney Docket No. AUS920010701US1);

[0009] (8) U.S. patent application Ser. No. __/______ (Attorney Docket No. AUS920010702US1);

[0010] (9) U.S. patent application Ser. No. __/______ (Attorney Docket No. AUS920010703US1);

[0011] (10) U.S. patent application Ser. No. __/______ (Attorney Docket No. AUS920010704US1);

[0012] (11) U.S. patent application Ser. No. __/______ (Attorney Docket No. AUS920010706US1);

[0013] (12) U.S. patent application Ser. No. __/______ (Attorney Docket No. AUS920010707US1); and

[0014] (13) U.S. patent application Ser. No. __/______ (Attorney Docket No. AUS920010708US1).

BACKGROUND OF THE INVENTION

[0015] 1. Technical Field:

[0016] The present invention relates in general to computer systems and, in particular, to encouraging healthy food habits utilizing computer systems. Still more particularly, the present invention relates to providing electronic incentives for consuming healthy foods.

[0017] 2. Description of the Related Art:

[0018] Research continues to show that consumption of healthful foods can decrease chances of acquiring adverse health conditions during life. For example, a diet high in fiber may decrease chances of cancer, organ deterioration, and other digestive diseases.

[0019] In particular, where a person is genetically prone to certain adverse health conditions, diet may prolong or stop the onset of the certain adverse health conditions. For example, a person genetically prone to hypoglycemia may reduce the chances of onset by consuming a reduced sugar diet. In another example, a person genetically prone to cancer may consume a diet high in vitamins and vegetables to reduce the chances of cancer.

[0020] Particularly since the contents of each food item is required by law to be available to consumers, restaurants and food manufacturers continue to provide consumers with more healthy food choices. However, even with healthy food choices, there is little incentive beyond personal health to make such choices.

[0021] Health insurance companies and governments that subsidize health care costs encourage citizens to choose a healthy diet and to exercise to attempt to reduce future health care costs. However, it is difficult for health insurance companies and governments to provide any incentive to citizens to choose healthy diets and exercise, beyond the incentive of better health.

[0022] In view of the foregoing, it would be advantageous to provide a method, system, and program for encouraging healthy habits by providing incentives for healthy food purchases. In particular, it would be advantageous to provide a method, system, and program for authorities to provide electronic amount incentives to consumers for healthy food purchases. Further, in view of the foregoing, it would be advantageous to provide a method, system, and program where preferred health is uniquely determined for each consumer.

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