| Pos advertising system, method, and computer program product -> Monitor Keywords |
|
|
 
Pos advertising system, method, and computer program productRelated Patent Categories: Data Processing: Financial, Business Practice, Management, Or Cost/price Determination, Automated Electrical Financial Or Business Practice Or Management Arrangement, Distribution Or Redemption Of Coupon, Or Incentive Or Promotion ProgramPos advertising system, method, and computer program product description/claimsThe Patent Description & Claims data below is from USPTO Patent Application 20080052158, Pos advertising system, method, and computer program product. Brief Patent Description - Full Patent Description - Patent Application Claims
CROSS REFERENCE TO RELATED APPLICATIONS [0001] This application is related to U.S. patent application Ser. No. 60/767,408 (Attorney Docket 20052-7002) titled "POS Receipt Bearing Real-Time Time/Geographic Advertisement" filed 26 Mar. 2006 (and its conversion (Attorney Docket 20052-7004) "POS Receipt Bearing Real-Time Time/Geographic Advertisement" filed concurrently herewith and both commonly owned, the disclosures of which are expressly incorporated in their entireties by reference for all purposes. BACKGROUND OF THE INVENTION [0002] The present invention relates generally to Point-Of-Sale (POS) systems, and more particularly to real-time advertisement generation with POS Systems. [0003] There are many instances of retail POS systems that generate some type of token, coupon, or advertisement, particularly in the food supermarket context. Various systems exist in this context to provide history-driven discounting, and purchase-driven discounting. In the history-driven systems, a customer "registers" with the system and then a customer profile is created. Each time the customer identifies themselves with the system, such as by using a shopping card having their registration information, the profile is processed using a range of possible algorithms including comparing current purchases to past purchases by quantity, brand, and, product and generates general or specific coupons or tokens. [0004] In a purchase-driven system, a user is not required to register as the system processes the specific group of products and generates appropriate coupons and tokens consistent with the then current advertising algorithm. Still other systems may combine aspects of these different modalities, such as to use a customer card to realize a special pricing on a particular brand of product. A key focus of these systems is that the discount is for a product or service offered by the food supermarket--that is these systems promote the supermarket's own inventory. [0005] There are many other establishments where a POS system is used that could benefit from a properly implemented advertising program tied into its receipt system. These establishments include restaurants (e.g., "fast food" and traditional dining businesses and the like), entertainment facilities (e.g., theme parks, sporting events, theatre/movies, and the like), and retail stores and outlets of all descriptions. In many of these cases, the history-driven discounting model and the purchase-driven discounting model are inapplicable or not particularly compelling to warrant installation and management. [0006] There is believed to be a tremendous opportunity being missed by these establishments in generating customer-value and enhancing revenue by implementing a different advertising model in these situations. In all of them, a receipt is being generated that heretofore is generally viewed as worthless to the purchaser. [0007] What is needed is a system, method, and computer program product to transform receipts from these establishments into valuable indicia that provides value to both the customer and to the establishment. BRIEF SUMMARY OF THE INVENTION [0008] Disclosed is an apparatus, method, system, and computer-program product for producing valuable POS indicia that provides value to both the customer and to the establishment. The apparatus includes a Point-Of-Sale (POS) system for generating a receipt of a commercial transaction at a location of the commercial transaction; a POS receipt module, coupled to the POS system, for signaling to a process that the receipt is to be printed, the module submitting a set of POS data to the process to request a responsive advertising content from the process wherein the set of POS data includes a geographic identifier component of the location; an advertising system for supporting the process, the advertising system responsive to the set of POS data, to provide the responsive advertising content to the POS-resident receipt module wherein the responsive advertising content includes a time and location sensitive individualized advertising message responsive to the geographic identifier component and to a time-of-day of the commercial transaction; wherein the POS-resident receipt module incorporates the responsive advertising content into the receipt provided to a customer associated with the commercial transaction. [0009] The method includes processes for the manufacture, assembly and use of the disclosed system, with the computer program product including machine-executable instructions for carrying out the disclosed methods. [0010] Real-time localized (e.g., time, geography and the like) POS indicia are realized that enhance both consumer and merchant value. The disclosed materials enable simple, efficient, and economical transformation of receipts from these establishments into valuable indicia that provide value to both the customer and to the establishment BRIEF DESCRIPTION OF THE DRAWINGS [0011] FIG. 1 is a high-level depiction of functionality layout; and [0012] FIG. 2 is a schematic block diagram of a representative system including an architecture and a provision for a loyalty program feature. DETAILED DESCRIPTION OF THE INVENTION [0013] The following description is presented to enable one of ordinary skill in the art to make and use the invention and is provided in the context of a patent application and its requirements. Various modifications to the preferred embodiment and the generic principles and features described herein will be readily apparent to those skilled in the art. Thus, the present invention is not intended to be limited to the embodiment shown but is to be accorded the widest scope consistent with the principles and features described herein. [0014] The Nutricate AdServer (NAdS) is designed to download advertisements for incorporation into receipts produced on a restaurant's Point-of-Sale system. The incorporated patent application describes several examples of exemplary POS indicia incorporated into a POS real-time localized receipt. (Other variations are contemplated and are within the scope of the present invention--the invention is not limited to these examples.) [0015] Scenario: A foodservice establishment contracts with an advertiser to publish on their customer receipts commercial messages personalized for each customer. The contract might stipulate differing messages for each type of customer as identified by the location of the particular restaurant, the time the meal was purchased and the menu items purchased. The contract may place limits, upper or lower, on impressions in given regions, or at particular restaurants within regions. The contract might stipulate the number of impressions that each category of message can generate. There may be further stipulations of updating the messages and associated graphics with a particular periodicity. And lastly, there may be provisions for periodic updating of all above parameters and syntax. [0016] Management: This contract is parameterized, and stored in the NAdS's Contract database. This may be one of several contracts registered with the NAdS, each uniquely identified, and managed and executed alongside others. Contracts between more than one chain and more than one advertiser may coexist on the same server. [0017] Invocation: As a customer finishes ordering his meal, the counter clerk keys the POS system for a receipt, generating a query to the Nutricate AdServer. The POS identifies itself with a unique identifier; the NAdS queries the POS for location, time-of-service and Purchase Details. For security purposes, an encoded dialog may take place between the two systems before the NAdS accepts the transaction from the POS. [0018] On authentication, the NAdS searches out the appropriate contract, determines the nature and status of the transaction to be executed, and processes the contract parameters with the POS data. The Content Server then generates the appropriate content, and the NAdS transmits the content to the POS for printing along with the receipt. Registers and servers accumulate data on executed transactions for accounting and billing purposes. [0019] Caching & Security: To optimize latency in printing whilst ensuring security, it may be desirable in some cases to cache some information, parameters and content on the POS itself, and to replenish and update it only periodically. This would reduce the number of transactions between the POS and NAdS, and may require specific modifications to be made to the POS software. Continue reading about Pos advertising system, method, and computer program product... Full patent description for Pos advertising system, method, and computer program product Brief Patent Description - Full Patent Description - Patent Application Claims Click on the above for other options relating to this Pos advertising system, method, and computer program product patent application. ###  How KEYWORD MONITOR works... a FREE service from FreshPatents1. Sign up (takes 30 seconds). 2. Fill in the keywords to be monitored. 3. Each week you receive an email with patent applications related to your keywords. Start now! - Receive info on patent apps like Pos advertising system, method, and computer program product or other areas of interest. ### Previous Patent Application: Peer to peer distribution system and method Next Patent Application: Service promotion using encodable review codes Industry Class: Data processing: financial, business practice, management, or cost/price determination ### FreshPatents.com Support Thank you for viewing the Pos advertising system, method, and computer program product patent info. IP-related news and info Results in 0.11336 seconds Other interesting Feshpatents.com categories: Daimler Chrysler , DirecTV , Exxonmobil Chemical Company , Goodyear , Intel , Kyocera Wireless , 174 |
 * Protect your Inventions * US Patent Office filing 
PATENT INFO |
|
