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05/03/07 - USPTO Class 206 |  175 views | #20070095721 | Prev - Next | About this Page  206 rss/xml feed  monitor keywords

Packaging for viewing visually distinct phases of composition

USPTO Application #: 20070095721
Title: Packaging for viewing visually distinct phases of composition
Abstract: A personal care product includes a container and a personal care composition having visually distinct phases disposed in the container. The container includes a viewing portion that allows for viewing of the visually distinct phases within the container and a covering portion that inhibits viewing of the composition within the container. (end of abstract)



Agent: The Procter & Gamble Company Intellectual Property Division - Cincinnati, OH, US
Inventors: Chanda Janese Davis, David Edward Cain
USPTO Applicaton #: 20070095721 - Class: 206581000 (USPTO)

Related Patent Categories: Special Receptacle Or Package, Combined Or Convertible, Packaged Assemblage Or Kit, Cosmetic Or Toilet

Packaging for viewing visually distinct phases of composition description/claims


The Patent Description & Claims data below is from USPTO Patent Application 20070095721, Packaging for viewing visually distinct phases of composition.

Brief Patent Description - Full Patent Description - Patent Application Claims
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CROSS REFERENCE TO RELATED APPLICATIONS

[0001] This application claims the benefit of U.S. Provisional application Ser. No. 60/732,422, filed on Nov. 1, 2005.

TECHNICAL FIELD

[0002] The present application relates generally to containers and more particularly to a container that allows viewing of visually distinct phases of a composition.

BACKGROUND

[0003] Various personal care compositions have been developed that employ two or more phases packaged in a single container. The phases, although packaged in physical contact are, at least initially, separate and distinct. It is desirable to allow viewing of at least a portion of a composition having two or more phases, particularly in instances wherein the composition is visually pleasing.

[0004] Previously containers have been proposed to hold personal care compositions having two or more phases. The containers may be transparent, which can provide a consumer with the ability to view the composition therein. However, one drawback to these previous containers is that they require that the composition remain substantially stable in order to maintain the desired pleasing aesthetic appearance to the consumer. Therefore a need still exists in the art for a package suitable for containing a personal care composition comprising at least two visually distinct phases which communicates the multi phase nature of the product to the consumer but does not necessarily require long term stability.

[0005] Accordingly, it is an object of the present invention to provide a package for a personal care product having at least two visually distinct phases, wherein the consumer can visually perceive each phase. It is a further object of the invention to provide a package that also conceals a portion of the composition.

SUMMARY

[0006] In an aspect, the invention features a container for a personal care composition having at least two visually distinct phases wherein the visually distinct phases can be seen through a portion of the container. The container includes a viewing portion that allows for viewing of the visually distinct phases within the container and a covering portion that inhibits viewing of the composition within the container. The viewing portion is from about 0.5% to about 70% of the surface area of the package exclusive of any closure. More preferably the viewing portion is from about 0.5% to about 50% of the surface area of the package exclusive of any closure.

[0007] In certain embodiments, the viewing portion is completely bounded by the covering portion. The viewing and covering portions may be formed by a sleeve or wrap. The sleeve may be a shrink sleeve that extends about a periphery of the container. The container may have a transparent body. The personal care composition may be a multi-phase composition where phases of the composition form the visually distinct phases.

[0008] The details of one or more embodiments of the invention are set forth in the accompanying drawings and the description below. Other features, objects and advantages of the invention will be apparent from the description and drawings, and from the claims.

BRIEF DESCRIPTION OF THE DRAWINGS

[0009] FIG. 1 is a front view of an embodiment of a container;

[0010] FIG. 2 is an exploded front view of the container of FIG. 1;

[0011] FIG. 3A illustrates a back of the container of FIG. 1;

[0012] FIG. 3B illustrates a side of the container of FIG. 1;

[0013] FIG. 3C illustrates a face of the container of FIG. 1;

[0014] FIG. 3D illustrates a side of the container of FIG. 1;

[0015] FIG. 4 shows an embodiment of a shrink sleeve removed from the container of FIG. 1;

[0016] FIG. 5 is a front view of another embodiment of a container;

[0017] FIG. 6 is a front view of another embodiment of a container;

[0018] FIG. 7 is a front view of another embodiment of a container;

[0019] FIG. 8 is a front view of yet another embodiment of a container; and

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Brief Patent Description - Full Patent Description - Patent Application Claims

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