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05/03/07 - USPTO Class 206 |  152 views | #20070095706 | Prev - Next | About this Page  206 rss/xml feed  monitor keywords

Package

USPTO Application #: 20070095706
Title: Package
Abstract: A package for a product having at least a first face and a second face. The first face is intended to be displayed to a consumer when the package is displayed for sale. The first face has a first face area and includes first indicia having a first area and representing the name of the product or the product manufacturer. The first face also has second indicia having a second area including an equity building advertising message for the product in the package. The second area of the second indicia is greater than the first area of the first indicia on the first face of the package. (end of abstract)



Agent: The Procter & Gamble Company Intellectual Property Division - Cincinnati, OH, US
Inventors: Dennis Xavier Legault, Sundar G. Raman, Marehoe Lynn Dill, Jacques Dickran Hagopian, Jennifer Lyn Pustinger, Kristine Gail Noschang
USPTO Applicaton #: 20070095706 - Class: 206459500 (USPTO)

Related Patent Categories: Special Receptacle Or Package, With Indicia Or Area Modified For Indicia

Package description/claims


The Patent Description & Claims data below is from USPTO Patent Application 20070095706, Package.

Brief Patent Description - Full Patent Description - Patent Application Claims
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FIELD OF THE INVENTION

[0001] The present invention relates to an improved package.

BACKGROUND OF THE INVENTION

[0002] Consumer and other products are displayed and advertised in many different ways. Over the years, there have been numerous attempts to maximize consumer awareness of such products in order to increase sales of the products. One way to increase consumer awareness is to advertise the product. This can, and has, been done by many different means, including, but not limited to television, radio, print and other mass media, coupons, in-store advertising, direct mailing and e-mailing, catalogs and web site links and advertisements.

[0003] In other instances, the products may be placed in stores or shown on websites in ways to increase the likelihood that a consumer will see the product and purchase it. For example, retailers may place a particular product in a particular location of the store (e.g. the end of the aisle or along the check-out line) in an attempt to increase the product's visibility to the consumer.

[0004] Yet another way to entice consumers to purchase and try a particular product may be to provide the product with unique packaging. Such packaging may be unique in terms of its shape, functionality, appearance or any other aspect that may attract a potential buyer of the product. One proven method to gain and sustain product sales is to use unique identifiers on the product packaging, such as trademarks and/or trade dress.

[0005] However, despite the numerous and continuing attempts to make consumers aware of products and to maintain and/or increase sales of such products, there still exists a need to provide products with an improved method for advertising such products and/or the benefits of such products.

[0006] There also exists a need to provide an improved method for arranging a number of the same products or an array of similar products on a shelf or other storage device.

[0007] There also exists a need to provide an improved method for advertising a product or array of products on a website.

[0008] There also exists a need to provide an improved package including advertising the benefits of the product provided therein.

SUMMARY OF THE INVENTION

[0009] In order to address the above-mentioned needs in the industry, the present invention provides a package for a product having at least a first face and a second face. The first face is intended to be displayed to a consumer when the package is displayed for sale. The first face has a first face area and includes first indicia having a first area and representing the name of the product or the product manufacturer. The first face also has second indicia having a second area including an equity building advertising message for the product in the package. The second area of the second indicia is greater than the first area of the first indicia on the first face of the package.

BRIEF DESCRIPTION OF THE DRAWINGS

[0010] FIG. 1 is an isometric view of a prior art package with a section cut away to show the product therein.

[0011] FIG. 2 is an isometric view of one example of an embodiment of the present invention with a section cut away to show the product therein.

[0012] FIG. 3 is a plan view of one embodiment of a package of the present invention.

[0013] FIG. 4 is a plan view of an alternative embodiment of a package of the present invention.

[0014] FIG. 5 is a plan view of an alternative embodiment of a package of the present invention.

[0015] FIG. 6 is a plan view of an alternative embodiment of a package of the present invention with a portion cut away to show the contents of the package.

[0016] FIG. 7 is a plan view of an alternative embodiment of a package of the present invention with a portion cut away to show the contents of the package.

[0017] FIG. 8 is a plan view of one embodiment of the present invention showing a number of packages on a storage or display unit.

[0018] FIG. 9 is a plan view of an alternative embodiment of the present invention showing a number of packages on a storage or display unit.

[0019] FIG. 10 is a plan view of an embodiment of the present invention showing a number of packages on a storage or display unit.

[0020] FIG. 11 is a plan view of an embodiment of the present invention showing a number of packages on a storage or display unit.

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Brief Patent Description - Full Patent Description - Patent Application Claims

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Previous Patent Application:
Automobile accessory package
Next Patent Application:
Package and method for personalizing a product in a container
Industry Class:
Special receptacle or package

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