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  Online game advertising systemUSPTO Application #: 20060111979Title: Online game advertising system Abstract: In one embodiment an online game advertising system provides an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. For example, in a race car game, when a driver pulls in for a pit stop, the engine oil brand that the game player may choose may be defined as locations for advertisements or product placements for real life engine oils and game publishers and advertisers may manage what specific advertisements to place in these locations. (end of abstract) Agent: Perkins Coie LLP Patent-sea - Seattle, WA, US Inventor: Viva Chu USPTO Applicaton #: 20060111979 - Class: 705014000 (USPTO) Related Patent Categories: Data Processing: Financial, Business Practice, Management, Or Cost/price Determination, Automated Electrical Financial Or Business Practice Or Management Arrangement, Distribution Or Redemption Of Coupon, Or Incentive Or Promotion Program The Patent Description & Claims data below is from USPTO Patent Application 20060111979. Brief Patent Description - Full Patent Description - Patent Application Claims
BACKGROUND OF THE INVENTION [0001] 1. Field of Invention [0002] The present invention relates to an online game advertising system, which in one embodiment serves as an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. [0003] 2. Discussion of Background [0004] The primary business model of traditional offline video games is that game publishers generate revenues through the unit sales of games on the wholesale market. With the advent of pervasive Internet and broadband connectivity, video game publishers are adding online capabilities to their games in order to attract more game players and to explore new revenue models. [0005] Existing online games allow players to play against other live players. Some of these games display banner advertisements that border the main viewable area of the screen in which the game is played. Game players often find these advertisements intrusive and annoying as they distract from the main focus of playing the game. [0006] Video game play is an immersing experience in which game players interact with the characters, scenery, and challenges of the game itself and with other live persons who are also playing the game. Like television and movies, playing video games is a highly engaging experience that often requires the attention of its participants. SUMMARY OF THE INVENTION [0007] The present inventor has realized that advertising that occurs within a video game is less annoying to users if it occurs transparently without distracting the attention of the game player from the game itself. This transparency can be achieved by placing advertisements within an online video game as part of the game experience or during idle load, wait, and pause screens. [0008] The present inventor has also realized the need to provide dynamic updates and real time management of various parts of programs in general and gaming systems in particular. In one embodiment, the present invention provides a game, comprising, a game playing program wherein at least one part of the game playing program is configured to be populated with an add-on component. The invention may also be practiced as a system, comprising, a game playing program wherein at least one part of the game playing program is configured to be populated with an add-on component, a remote server configured to store and serve at least one add-on component compatible with the game playing program, and an interface coupled to the game playing program, the interface configured to interact with the remote server and facilitate importation of an add-on component from the remote server into said at least one part of the game playing program. [0009] In another embodiment, the invention is a server configured to manage an area within a program hosted on a user computer, wherein the server is remotely located from the user computer. [0010] The invention may also be practiced as one or more methods, for example, a method of on-line advertising, comprising the steps of, registering a user of a gaming system, uploading an advertisement to a game program of the registered user, wherein the game program is configured to accept and install the advertisement as an add-on game component, and managing activities of the user during interactions of the user with the uploaded add-on component. As another example, the invention is a method of producing advertisements for games, comprising the steps of, preparing an executable program component capable of being imported into a game program and configured to interact with a game being played by a user of the game program. [0011] In yet other embodiments, the invention is a component comprising, a software module configured to be imported into a commercially available gaming program, wherein said software module is configured to implement an additional feature of the gaming program, the additional feature comprising at least one of an advertisement sponsorship, placement, coupon, gift certificate, announcement, text, graphics, video, and objects used by the game program. [0012] These and other embodiments and features of the invention may be conveniently implemented in programming on a general purpose computer, or networked computers, and the results may be displayed on an output device connected to any of the general purpose, networked computers, or transmitted to a remote device for output or display. In addition, any components of the present invention represented in a computer program, data sequences, and/or control signals may be embodied as an electronic signal broadcast (or transmitted) at any frequency in any medium including, but not limited to, wireless broadcasts, and transmissions over copper wire(s), fiber optic cable(s), and co-ax cable(s), etc. BRIEF DESCRIPTION OF THE DRAWINGS [0013] A more complete appreciation of the invention and many of the attendant advantages thereof will be readily obtained as the same becomes better understood by reference to the following detailed description when considered in connection with the accompanying drawings, wherein: [0014] FIG. 1 is a block diagram of a gaming system according to an embodiment of the present invention; [0015] FIG. 2 is a screenshot of a program play space output according to an embodiment of the present invention; [0016] FIG. 3 is a flowchart example of how game locations are defined and registered according to an embodiment of the present invention; [0017] FIG. 4 is a flowchart example of how advertisement assets, campaigns, and display rules are defined according to an embodiment of the present invention; [0018] FIG. 5 is a flowchart example of how advertisements are viewed by a game player within a game according to an embodiment of the present invention; [0019] FIG. 6 is a block diagram example of the online advertising system according to an embodiment of the present invention; [0020] FIG. 7 is a printout example of XML code of a campaign advertisement listing according to an embodiment of the present invention; [0021] FIG. 8 is a schematic example of an ad campaign data structure according to an embodiment of the present invention; Continue reading... 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The method disclosed herein provides a client application on the mobile device. The client application detects the presence of base station sensor devices in proximity to ... ###  How KEYWORD MONITOR works... a FREE service from FreshPatents1. Sign up (takes 30 seconds). 2. Fill in the keywords to be monitored. 3. Each week you receive an email with patent applications related to your keywords. Start now! - Receive info on patent apps like Online game advertising system or other areas of interest. ### Previous Patent Application: Methods and apparatus for ultra-violet stimulated displays Next Patent Application: Optimised messages containing barcode information for mobile receiving device Industry Class: Data processing: financial, business practice, management, or cost/price determination ### FreshPatents.com Support Thank you for viewing the Online game advertising system patent info. 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