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12/28/06 - USPTO Class 426 |  136 views | #20060292270 | Prev - Next | About this Page  426 rss/xml feed  monitor keywords

Multiple compartment package

USPTO Application #: 20060292270
Title: Multiple compartment package
Abstract: The present invention relates to multiple compartment bags, and in particular to such bags in which one of the compartments is hermetically sealed. The present invention relates to a dual compartment package in which one hermetically sealed compartment is for packaging a personal care product, more particularly a cosmetic product, and one accessible compartment is for packaging a sample and optionally a leaflet of said personal care product, or of other products of the same product line of said first personal-care product. (end of abstract)



Agent: Bruce E. Lilling Lilling & Lilling P.C. - Golden Bridge, NY, US
Inventor: Liora CHITRON
USPTO Applicaton #: 20060292270 - Class: 426129000 (USPTO)

Related Patent Categories: Food Or Edible Material: Processes, Compositions, And Products, Packaged Or Wrapped Product, Packaged Product Is Animal Flesh

Multiple compartment package description/claims


The Patent Description & Claims data below is from USPTO Patent Application 20060292270, Multiple compartment package.

Brief Patent Description - Full Patent Description - Patent Application Claims
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BACKGROUND OF THE INVENTION

[0001] 1. Field of the Invention

[0002] The present invention relates to multiple compartment bags, and in particular to such bags in which one of the compartments is hermetically sealed.

[0003] 2. Summary of the Related Art

[0004] Promoting and selling a new retail product is always a challenge because of the effort it takes to get consumers to first learn about the new product, and then decide to either try or purchase the product. Manufacturers continually work to entice customers to try their product. Examples include, but are not limited to: car dealers offer customers a test drive; food manufacturers put up tasting counters at supermarkets; personal care manufacturers offer free samples given to customers when purchasing other products at a store; and software manufacturers offer a trial period for running a software, after which the software stops working, or works only partially, unless the customer pays for the full version.

[0005] Whereas in most industries, such as the food industry or car industry, a single trial is usually sufficient to give consumers a fairly good appreciation about the product's characteristics, the personal-care industry is challenged by the fact that consumers usually require a longer period of usage and several trials until a customer can form an opinion about the benefits or how suitable is a personal-care product.

[0006] Offering free product samples alone, while being an excellent way to introduce a new product to customers, has its limitations. Customers may try a sample and throw away its package, and by the next time they are at the store they may not remember the exact brand or product they have tested. A customer may receive a sample at one store, but purchase the product later from a different store. The consequence is that the first store that introduced the sample does not benefit from the ensuing sale.

[0007] A customer may be given a product sample and be enthusiastic about the new product at that moment, but later on may change his mind or purchase a different brand.

[0008] The result of the above is that it is a problem for manufacturers, and even more so for specific stores, to create a strong link between trying a sample of a product and making a purchase of that same product.

[0009] It would be desirable to create a physical link between a retail product and its sample in order to enable customers to validate the purchase of said retail product and begin using it after having been satisfied with its sample.

[0010] Many retail products come with an accompanying leaflet or instructions sheet on how to use the product and what to expect from it. When a product is sold in different countries where different languages are spoken, it is often necessary to provide a different leaflet tailored to the local language, regulations or culture. If the leaflet is placed inside a sealed package of the product, said product may no longer be suitable for distribution in another country, unless it is accompanied by a multi-lingual leaflet that may be long, bulkier, or more expensive to produce. This means that much larger inventories have to be kept with different leaflet versions. If for example, a manufacturer produces an inventory for a product with an English version, but suddenly there is a great demand for the product in Germany, the existing English version in stock is not suitable for the sale of the product in Germany. Stripping the English packaging and replacing it with a German package may be a cumbersome and expensive project to carry out.

[0011] It would be desirable for manufactures to be able to bundle a targeted product leaflet with a retail product, and possibly a product sample, in a way that enables flexibility of adding or replacing the product leaflet and the sample to the packaged retail product according to varying marketing circumstances and needs. Manufacturers and distributors need to convince retail stores to purchase and market their products. Manufacturers and distributors can hardly afford to devote marketing and advertising budgets to retail stores. Advertising is usually expensive and manufacturers and distributors prefer to spend most of it on the product itself. It would be desirable for manufacturers and distributors to enable retail stores to bundle in an efficient way the retail product with authorized and agreed upon promotional material regarding the product, the store or both. Thus the marketing and promotion effort and cost would be transferred from the manufacturers and distributors to the retail store. The retail store would also directly enjoy the rewards of its marketing and promotional efforts. This would increase the attractiveness of the product vis-a-vis the retail store, and would increase the retail store's motivation to focus on its sale.

[0012] Multiple compartment bags are known in the art. JP 2003321064 describes a container made of a flexible resin wherein a liquid or gel stored in a main compartment can communicate with another compartment serving as a compartment for a test sample. The container of JP 2003321064 is not adapted for testing the product over an extended period of time as the package or container is opened with scissors and thus cannot be sealed after usage.

[0013] U.S. Pat. No. 6,290,125 describes a multiple compartment package for packaging bottles together with promotional samples. The promotional samples of U.S. Pat. No. 6,290,125 are only accessible after opening the main package and cannot be accessed separately or independently of the main product.

[0014] CA 2448413 describes a package typically adapted for home fashion articles such as bedspreads and blankets. A sample of the home fashion material stored inside the package is attached outside the package so that a customer may touch and feel the sample without damaging the main product. Such a package does not allow independent usage of the sample product nor does it allow the insertion of additional promotional material to the package.

[0015] JP 2001225886 describes an eyeglass package where one or two trial lenses are either attached to the package or are built into the package in such a way that a customer is able to try the lenses. Again, the sample of JP 2001225886 is not intended for independent usage, and is also not a sample of the retail product packaged in the main compartment. The retail product here is eyeglasses including a frame and lenses, while only the lenses can be tested by the customer.

[0016] FR 2610600 describes a cardbox package including a pedestal for packaging product samples. Such a package is expensive to manufacture and is not fitted to multiple usage over time, due to the fragility of the rigid package. Such a package is easily damaged when being shipped or used, making it less attractive for being offered for sale.

SUMMARY OF THE INVENTION

[0017] The present invention relates to a multiple compartment package with one hermetically sealed compartment for packaging a retail product, and at least one additional accessible compartment that is not hermetically sealed.

[0018] In one embodiment of the present invention, a dual-compartment package is provided comprising one hermetically sealed compartment for packaging a retail product and another accessible compartment for packaging an additional product. In one embodiment, the additional product packaged in accessible compartment is a sample or a trial pack of the retail product packaged in the hermetically sealed compartment. Thus, the consumer, after purchasing the retail product, can take out and use the sample or trial version of the retail product, without taking out the retail product from the hermetically sealed compartment.

[0019] In another embodiment of the present invention, the package contains a hermetically sealed compartment for packaging a retail product and an accessible compartment for packaging a product leaflet. Product leaflets can then be produced in different versions according to the requirements of the regions and countries the product is sold in, and the required version of the product leaflets are then placed on demand in the accessible compartment of the package. Exchanging product leaflets in an accessible compartment of the package can then be performed with a minimal effort.

[0020] In a further embodiment of the present invention, the package of the invention is provided with three compartments: one hermetically sealed compartment for packaging a retail product, and two accessible compartments for packaging an appropriate product leaflet and a product sample. As an alternative, a dual compartment package of the invention is provided comprising a hermetically sealed compartment for packaging a retail product, and an accessible compartment for packaging both the appropriate product leaflet and a product sample.

[0021] The manufacturer, wholesaler, distributor, or retail store may wish to bundle with the retail product additional marketing or promotional materials. In yet another embodiment of the present invention, additional marketing or promotional material is inserted into an accessible compartment of the package. The marketing or promotional material can be packaged in the same accessible compartment along with a product sample or a product leaflet, or the marketing or promotional material can be packaged in a separate accessible compartment of the package.

[0022] In a preferred embodiment, the present invention relates to a dual compartment package in which one hermetically sealed compartment is for packaging a personal care product, more particularly a cosmetic product, and one accessible compartment is for packaging a sample and optionally a leaflet of said personal care product, or of other products of the same product line of said first personal-care product.

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