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05/18/06 - USPTO Class 473 |  55 views | #20060105865 | Prev - Next | About this Page  473 rss/xml feed  monitor keywords

Multi-filamentous net or mesh having an image on one side

USPTO Application #: 20060105865
Title: Multi-filamentous net or mesh having an image on one side
Abstract: A multi-filamentous net or mesh comprising an image visible on only one side is provided. The image is visible only from the primary viewing position without the paint or ink composition absorbing through the fibres to be visible from the back of the net or mesh. This permits the use of multi-filamentous nets or mesh for images or logos without disrupting the spectators' view and/or the use of both sides of the net or mesh for unidirectional images or logos. (end of abstract)



Agent: Fish & Richardson PC - Minneapolis, MN, US
Inventor: Richard Bourdages
USPTO Applicaton #: 20060105865 - Class: 473476000 (USPTO)

Related Patent Categories: Games Using Tangible Projectile, Playing Field Or Court Game; Game Element Or Accessory Therefor Other Than Projector Or Projectile, Per Se, Goal Or Target Structure For Projectile; Element Thereof

Multi-filamentous net or mesh having an image on one side description/claims


The Patent Description & Claims data below is from USPTO Patent Application 20060105865, Multi-filamentous net or mesh having an image on one side.

Brief Patent Description - Full Patent Description - Patent Application Claims
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CLAIM OF PRIORITY

[0001] This application is a continuation of U.S. patent application Ser. No. 10/770,026, filed Feb. 2, 2004, which is a continuation of U.S. patent application Ser. No. 09/352,740, filed Jul. 14, 1999, now abandoned, the entire contents of which are hereby incorporated by reference.

FIELD OF INVENTION

[0002] The present invention generally relates to a multi-filamentous net or mesh having an image visible on only one side. In particular, it relates to a multi-filamentous net or mesh with an image that is durable, crisp and clear from the primary viewing position without the colours being visible from the back of the netting or mesh material.

BACKGROUND OF THE INVENTION

[0003] A major challenge facing most companies is obtaining adequate public exposure of its products and/or services. To this end, companies have used a multitude of forms of advertisements to ensure that the public is familiar with their name or product or service.

[0004] Sporting events are often events that attract and hold the attention of many spectators including those in the stands at such events as well as those watching such events on television or other forms of media. Due to the overall popularity of sports, it is not surprising to find companies advertising their name, products and/or services. For example, sports such as hockey, soccer, football and many others, are popular in many parts of the world and are enjoyable to many spectators at both the professional and a recreational level.

[0005] In the case of most public sporting events, companies have long recognized the benefit of locating advertisements directly in the viewing area of the public and/or playing area to increase exposure of the company's name, product or service to said public. Commercial signage incorporated into these areas also provides the sponsor with effective exposure during any televised coverage of the event along with any clips or photographs of the event used in electronic or print media.

[0006] Presently, some sporting events display dasher boards surrounding the playing area. For example, or track, the score board, the finishing line and the playing field itself, are several examples of common areas used to display advertisements. Prices for advertising in/on these spaces vary according to the likelihood of their exposure on television or in pictures. As such, the space located at key areas tend to command the highest prices.

[0007] However, there are several notable shortcomings associated with the use of the above mentioned areas for advertisements. The first is that they are often obscured or cropped out in most media photographs since photographers tend to focus primarily on the players. Secondly, given that advertisers do not have access to the same advertising opportunities normally found with professional leagues in most recreational sporting venues, advertisers must find other means to promote their products when working outside a professional sports setting.

[0008] It is thus advantageous to develop a new advertising means that would be feasible in both a professional or recreational sports setting. Since goal nets are used in many sports, and is often the subject of the viewing public's attention during a game, an image placed strategically on the net will have the potential of being seen by a broad audience. Furthermore, manufacturers of sport goal nets can also benefit from the placement of their company's name or logo onto the net itself since this would easily distinguish their products from those of their competitors.

[0009] Given the importance of a substantial advertising inventory as a source of revenue for professional sports teams and event organizers, and the need to effectively capture the viewing public's attention, there is always a need to develop new advertising possibilities. Since multi-filamentous net or mesh are often the subject of media attention during a sporting event, they are frequently portrayed on television or in photographs. Thus, it would be desirous if one could use the prominent viewing position of the netting or mesh as an advertising tool.

[0010] Moreover, multi-filamentous nets or mesh imprinted with an image could be an effective advertising tool due to the kinetic optical effect created when the mesh or netting moves. Unlike static one-dimensional advertisements currently used at most sports arenas, a corporate sponsor's logos placed on a moving net or mesh would constantly attract the viewers' eyes due to its movement.

[0011] To date, multi-filamentous nets and mesh have remained unadorned due to the corrosive effect of the colouring mixture on the strength of the fibres, and paint's inability to resist cracking, flaking or peeling under normal use as well as under extreme pressure such as blows of a hockey puck. Additionally, nets or mesh have not been used for advertising due to the restriction that any logo or image applied to the netting or mesh must not diffuse through the netting material for at least two reasons: 1) the "leaked" image could interfere with someone's vision; and 2) the "leaked" image would cause an inversion of unidirectional logos. Accordingly, goal nets remain void of any designs due to specific sporting regulations (e.g., ice, field, floor and in-line hockey competitions) which prohibit interfering with a judging official's clear view of a puck, ball etc. inside a white net. Therefore, the colouring must be applied in such a manner so as to assure that the design is only visible from the front of the net. Finally, the colour must stay durable on the mesh, or netting when used under normal or extreme environmental conditions. It is also important that any logo or image applied to a netting or mesh does not diffuse through the twine so as to prevent the inversion of unidirectional logos. This would permit the full exploitation of the netting or mesh for advertising purposes since logos may be applied to both sides of the netting in situations where they are visible to the public.

[0012] Another problem associated with applying images onto multi-filamentous nets or mesh is due to the characteristic of the twine commonly used, and the normal practice of how goal nets are prepared in professional sports leagues. Using ice hockey as an example, goal nets must be assembled manually on the day of the game at the particular venue to ensure that they meet sporting regulations. Therefore, due to the alignment of knots in the netting, and how the nets are stretched onto the goal posts at the correct tension, it is essential that the image be applied on site to ensure that it will not be distorted. Also given the sensitivity of the multi-filamentous nylon twine to pressure, any colouring medium must be applied manually to ensure the proper degree of absorption.

[0013] Due to the above mentioned problems, goal nets made of multi-filamentous mesh or netting commonly used in sports games have remained plain and devoid of any visual enhancement. There is, therefore, a need for goal nets comprising durable images that can only be seen from one side.

BRIEF DESCRIPTION OF THE DIAGRAMS

[0014] The invention will now be further described using a hockey net as an example and with reference to the following drawings wherein:

[0015] FIG. 1 is a frontal view of a typical hockey net showing the placement of the image or logo on the netting material;

[0016] FIG. 2 is a rear view of a typical hockey net void of any design or colour on the netting material;

[0017] FIG. 3 is an aerial view of a typical hockey net showing the placement of the image or logo on the netting material.

SUMMARY OF THE INVENTION

[0018] It is therefore an object of the present invention to provide a multi-filamentous net or mesh exhibiting an image or logo visible only from one side of the mesh or netting. In a further embodiment of the present invention, the multi-filamentous net or mesh comprising of an image or logo visible on only one side, includes but is not limited to, such nets or mesh used in the sports of hockey, soccer, water-polo, lacrosse, football, golf and baseball.

[0019] In yet a further embodiment, the netting can have one image on one side of one section and another image on one side of a different section.

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