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04/17/08 - USPTO Class 705 |  1 views | #20080091522 | Prev - Next | About this Page  705 rss/xml feed  monitor keywords

Method to recover acquisition cost

USPTO Application #: 20080091522
Title: Method to recover acquisition cost
Abstract: A method for recovering acquisition cost wherein a company is engaged by a client to provide marketing media having a set acquisition cost, a recovery amount, and a recovery condition. The company performs or delivers the marketing media consistent with the acquisition agreement. At least two different audits are performed to determine whether the marketing media were successfully delivered, and the recovery condition was met prior to the return of the recovery amount to the client. (end of abstract)



Agent: Buskop Law Group, P.C. - Houston, TX, US
Inventors: Huy Ngoc Phan, Linh Ngoc Phan
USPTO Applicaton #: 20080091522 - Class: 705 14 (USPTO)

Method to recover acquisition cost description/claims


The Patent Description & Claims data below is from USPTO Patent Application 20080091522, Method to recover acquisition cost.

Brief Patent Description - Full Patent Description - Patent Application Claims
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FIELD

[0001]The present embodiments relate generally to a method to recover acquisition costs for marketing media.

BACKGROUND

[0002]There exists a need to help businesses manage effective and risk free marketing campaigns or marketing spending at the lowest possible cost.

[0003]With rising marketing costs and a fast-paced hi-tech environment, business owners must find a way to stay ahead of the competition and to be able to compete financially without overspending on marketing products and services.

[0004]A need has existed for a system that enables the recovery of acquisition costs, which include the costs to buy, rent, or lease products, services, or delivery medium of such products and services based on use of different kinds of goals and media.

[0005]There exists a need to help businesses to increase profit margin by reducing marketing expenditure.

[0006]There exists a need to help businesses to sustain growth and competitiveness by effectively allocating funding into crucial areas, such as research and development, by reducing marketing cost.

[0007]There exists a need to help start-up businesses to establish their brands in the beginning by effectively marketing their products and services without the constraint of marketing spending.

[0008]There exists a need to help non-profit organizations or political parties to communicate effectively with the public at minimal cost.

[0009]There exists a need to eliminate marketing frauds such as computer pay-per-click fraud, or falsely report of marketing statistical data etc. that can quickly deplete company marketing budget.

[0010]The present embodiments meet these needs.

BRIEF DESCRIPTION OF THE DRAWINGS

[0011]The detailed description will be better understood in conjunction with the accompanying drawings as follows:

[0012]FIG. 1 depicts an embodiment of the method of the invention.

[0013]FIG. 2 depicts an illustration of a computer system usable to perform the embodied method.

[0014]The present embodiments are detailed below with reference to the listed Figures.

DETAILED DESCRIPTION OF THE EMBODIMENTS

[0015]Before explaining the present embodiments in detail, it is to be understood that the embodiments are not limited to the particular embodiments and that they can be practiced or carried out in various ways.

[0016]The invention relates to a method to recover acquisition costs for marketing media by utilizing an agreement for an acquisition of marketing media, designating a recovery amount, and designating a recovery condition when the recovery amount is returned.

[0017]It should be noted that the term "acquisition cost", as used herein is the cost paid by the client to the company for the purchasing of marketing media. The acquisition cost or costs of marketing media can include setup and disposal cost, material cost, construction cost, labor cost, design cost, bandwidth cost, hosting cost, delivery and display cost, operating cost, hardware and software cost, advertising cost, advising and consulting cost, insurance cost, penalty cost (if the agreement, which is also termed "contract", herein is breached), delivery medium cost, deposit, or a variety of other types of cost directly related to buying media.

[0018]The term "marketing media" as used herein, encompasses the following: marketing product(s), marketing service(s), marketing concept(s), delivery medium(s), or any combinations thereof.

[0019]The term "recovery amount" as used herein is defined as a portion (less than 100%), or a full amount (100%), or more than 100%, such as up to 500%, or any predetermined amount, which was agreed upon between the company, the client, a third party, and combinations thereof when the engagement was initiated, which is returned back to the client when the sequence of steps used in the invention are followed.

[0020]For example, a client pays $1 million dollars to the company to display an advertisement 10 million times on a website and agrees the recovery amount is $1 million if the advertisement is displayed 10 million times in 12 months. The recovery condition is the last day of the 12.sup.th month, upon which the recovery amount of $1 million is returned back to the client.

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Brief Patent Description - Full Patent Description - Patent Application Claims

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Method of delivering an advertisement to a user interacting with a hyperlink
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Data processing: financial, business practice, management, or cost/price determination

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