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Method for display of advertisingRelated Patent Categories: Data Processing: Financial, Business Practice, Management, Or Cost/price Determination, Automated Electrical Financial Or Business Practice Or Management Arrangement, Distribution Or Redemption Of Coupon, Or Incentive Or Promotion ProgramMethod for display of advertising description/claimsThe Patent Description & Claims data below is from USPTO Patent Application 20070192189, Method for display of advertising. Brief Patent Description - Full Patent Description - Patent Application Claims
CROSS-REFERENCE TO RELATED APPLICATIONS [0001] This application claims the priority of, and incorporates in full by this reference, each of the following co-pending provisional patent applications, including all appendices and other documents attached thereto: [0002] 60/734,750, entitled ADVERTISING DISPLAY FOR PORTABLE STRUCTURE and filed 9 Nov. 2005; [0003] 60/734,767, entitled WRAP-AROUND ADVERTISING DISPLAY and filed 9 Nov. 2005; [0004] 60/734,766, entitled METHOD FOR DISPLAY OF ADVERTISING and filed 9 Nov. 2005; [0005] 60/773,641, entitled ADVERTISING DISPLAY FOR PORTABLE STRUCTURE and filed 16 Feb. 2006; [0006] 60/780,869, entitled METHOD FOR DISPLAY OF ADVERTISING and filed 10 Mar. 2006; and [0007] 60/796,541, entitled ADVERTISING DISPLAY FOR PORTABLE STRUCTURE and filed 2 May 2006. COPYRIGHT NOTICE [0008] A portion of the disclosure of this patent document contains material which is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent files or records, but otherwise reserves all copyrights whatsoever. BACKGROUND [0009] The invention relates to advertising, and particularly to methods useful for the display of advertising in portable, relocatable, temporary, or otherwise moveable structures such as portable toilets, trailers, wastep bins, and the like. [0010] Portable or temporary structures, such as portable toilets, wastep bins, trailers, and other moveable accommodations provide surfaces that advertisers can use with unique effectiveness to promote their products or services. Advertising in a portable toilet located at a construction site, for example, could reach male consumers in the 18 to 45 year demographic, which has proven to be a difficult group to target. [0011] Moveable structures such as portable toilets provide particularly effective devices for the display of advertisements, due to their moveable and reusable nature. As is commonly known, such structures can be and commonly are placed temporarily at sporting events, construction sites, and other sites and venues in which people needing the services provided by such structures may be expected to gather. [0012] Among the many advantages offered by advertising on or in such structures are flexibility of determining suitable content selections for advertising to be placed in the structures, options offered for placement of advertisements on or in the structures, and freedom in determining the locations in which the structures to which they are attached are to be placed. It is advantageous, for example, to be able to choose the positions on or within the structures for placing the advertisements, and to determine suitable times and locations for placement of the structures and advertisements. For example, if an advertisement is to be provided on a portable structure at an all day and evening event, it would be advantageous to have the flexibility to locate a structure onto which an advertisement is affixed near a fairground during the day, for example, and perhaps move the structure to be nearer an eating venue in the evening. Similarly, it would be advantageous to be able to change the advertising at different times during the day, or over a period of days or weeks, to suit a particular audience or changes in audiences. For example, general advertising directed to families could be affixed to a portable structure during the day, for example, and advertising not generally suitable for younger children could replace the general advertising later in the evening. [0013] Affixing advertisements to a portable structure presents challenges, however. For example, portable structures are often made of thick and heavy duty plastic molded into multi-planar structures, which makes it difficult to find a mono-planar surface to secure advertising materials. The advertising material has to be durable to withstand cleaning of the structure, such as by power washing using strong currents and/or detergents, and has to be capable of remaining affixed in all weather conditions, such as very hot, stormy, or very cold conditions. Furthermore, since the advertising material will generally be outside in an unsupervised location, the advertising material must be tamper-proof and graffiti-proof. It would also be advantageous to be able to readily change the advertising material. [0014] For purposes of this disclosure, the terms "portable" and "moveable" are synonymous, unless otherwise clearly required by the context of their use. SUMMARY OF THE INVENTION [0015] The invention relates to advertising, and particularly to methods useful for the display of advertising in moveable or temporary structures such as portable toilets. [0016] Methods according to the invention can be used to transform exterior or interior walls, roofs, ceilings, and other surfaces or portions thereof of temporary, moveable, and/or fixed structures into advertising billboards. The invention has a very wide applicability to a variety of advertising settings. For example, temporary or portable storage buildings or containers, portable toilets, billboards, walls, tents, kiosks, fencing, barricades, and wastep bins, all provide surfaces suitable for use in displaying advertising materials. Moreover, the locations on or within such structures in which advertising is placed may be chosen strategically, in order to maximize the likelihood of the advertising material being considered by the target audience. [0017] Moveable and temporary structures are well adapted for placement in locations likely to be visited by audiences targeted by advertisers, and for the display of suitable advertising materials in such locations. In as much as the use of portable restrooms, wastep bins, and other suitable structures is likely to be desired or even required by such audiences, such structures can in some circumstances offer guaranteed audiences for advertising. [0018] Thus it may be seen that methods according to the invention are useful for maximizing the effectiveness of advertising by, for example, providing selected advertisements to members of selected consumer audiences in circumstances under which is it virtually guaranteed that the advertisements will be viewed and considered by such consumers. As will be understood by those skilled in the relevant arts, for example, particular advantages in targeted advertising are provided through the provision of such structures, bearing suitable advertising, at sport, concert, and other public venues and events. [0019] Thus, in one aspect, the invention provides methods for displaying advertisements. The methods comprise features of identifying advertisements to be displayed and target audiences for the advertisements; identifying suitable temporary or portable structures to be used in displaying the advertising, preferably in locations likely to be accessed by the desired audiences; selecting locations for display of the advertisements on the portable structures, and attaching the advertisements to the portable structures in the selected locations. Preferably, the locations on the structures in which the advertisements are attached are selected based at least in part upon expectations that the locations will be within the field of view of users of the structures while the users are using the portable structure. Optionally, the method also comprises identifying suitable time periods for displaying selected advertising material to selected groups in selected locations. [0020] In further aspects the invention provides systems, methods, and computer programming useful in identifying, exploiting, implementing, and controlling advertising campaigns and advertising opportunities. [0021] It is noted that the invention is not to be regarded as being limited to the implementation of advertising campaigns directed toward single events or built upon installation of a single set of advertisements in one or more advertising units over a single defined period of time. Rather, the invention is well suited for the realization of improved efficiencies and effectiveness through the implementation of multi-site campaign(s) and placements of structures and advertisements for indefinite periods of time. Moreover, the invention is not to be regarded as being limited to advertising campaigns involving the installation of advertisements in moveable or impermanent structures such as portable toilets or tents. In many aspects the invention provides valuable improvements in efficiency and effectiveness in advertising when implemented in conjunction with fixed advertising structures such as walls or billboards also. BRIEF DESCRIPTION OF THE FIGURES [0022] The invention is illustrated in the figures of the accompanying drawings, which are meant to be exemplary and not limiting. [0023] FIG. 1 is a schematic diagram of a process for displaying advertisements in accordance with an embodiment of the invention. [0024] FIG. 2 is a schematic diagram of a system suitable for use in implementing embodiments of the invention. [0025] FIG. 3 is a schematic diagram of a graphical user interface suitable for use in implementing the invention. Continue reading about Method for display of advertising... 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