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06/08/06 - USPTO Class 273 |  76 views | #20060119033 | Prev - Next | About this Page  273 rss/xml feed  monitor keywords

Method and apparatus for providing advertising

USPTO Application #: 20060119033
Title: Method and apparatus for providing advertising
Abstract: A method and system for providing a game of chance agent and/or a game of chance operator an opportunity for increased revenue, includes the following steps: placing a bet slip a game agent's retail location and offering the bets slip to a prospective player at no charge. The bet slip includes an area for the prospective player to record bet information for a game of chance and a coupon or other promotional message on a consumer item or service. (end of abstract)



Agent: Jonathan A. Withrow Fay, Sharpe, Fagan, Minnich & Mckee, LLP - Cleveland, OH, US
Inventor: David Lee Davis
USPTO Applicaton #: 20060119033 - Class: 273138100 (USPTO)

Related Patent Categories: Amusement Devices: Games, Chance Devices

Method and apparatus for providing advertising description/claims


The Patent Description & Claims data below is from USPTO Patent Application 20060119033, Method and apparatus for providing advertising.

Brief Patent Description - Full Patent Description - Patent Application Claims
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CROSS-REFERENCE TO RELATED APPLICATIONS

[0001] This application is a continuation-in-part application of application Ser. No. 10/295,434 filed Nov. 15, 2002, which claims benefit of U.S. Provisional Patent Applications Ser. No. 60/336,124, entitled "Method and Apparatus for Providing Advertising," filed on Nov. 15, 2001, and Ser. No. 60/340,871, entitled "Method and Apparatus for Providing Advertising," filed on Dec. 7, 2001. Each of the aforementioned applications are incorporated by reference.

BACKGROUND

[0002] Games of chance continue to be very popular in our culture. Games of chance include the following conventional games: instant ticket games, pull tab ticket games, bingo, lotteries and the like. To play many of the aforementioned games betting slips are provided to a prospective player at no charge. The prospective player enters bet information onto the bet slip and gives the bet slip to a game of chance agent or operator who enters the bet information. In these cases, a prospective player only pays when placing his or her bet.

[0003] Referring to FIG. 1, a known game of chance bet slip 10 is shown. In the example depicted in FIG. 1, the game of chance is a lottery. A front facing surface 12 of the bet slip 10 as illustrated does not include any promotional messages, e.g. advertising or coupons for goods or services. The back facing surface (not shown) of this bet slip 10 is blank. The bet slip includes imprinted graphical grids 14 that create areas 16 for a bet slip holder to record bet information, e.g. day(s) desired, type of bet, amount of bet and numbers to be played.

[0004] Many games of chance are played with play tickets that are purchased prior to the player placing, e.g. writing, any information on the ticket. If these tickets are not "winners," i.e. nothing of value is due to the holder, they are typically discarded soon after completion of the game. Because most holders of the play tickets are not ultimately winners in these games, the holders are sometimes left with a feeling disappointment or sorrow regarding the particular game of chance. To counteract this affect, some games of chance include "second chance" options to compensate certain losing players. For example, some lottery tickets include promotions offering discounts on products or services if the tickets do not win a drawing-based prize.

[0005] These second chance tickets do not provide an incentive for a lottery game player to increase the revenue of the lottery game agent, e.g. a store owner, by making an incremental sale, e.g. a sale that typically would not have occurred, because the lottery game player typically realizes that he is the holder of a losing ticket only after he has left the store. Once he has left the store it is difficult to entice him back into the store to redeem the discount provided on his losing lottery ticket. Additionally, these second chance tickets do not provide the proper incentive to entice more individuals to play the lottery. Many times one can not know the promotional offering provided as a second chance until after the ticket is shown to be a losing ticket.

SUMMARY OF THE INVENTION

[0006] The present invention is generally directed toward a method and system for providing a game of chance agent and/or a game of chance operator an opportunity for increased revenue. Such a method includes the following steps: placing a bet slip in a game agent's retail location and offering the bets slip to a prospective player at no charge. The bet slip includes an area for the prospective player to record bet information for a game of chance and a coupon for a discount on a consumer item or service.

[0007] A system for supplying a lottery game agent with additional revenue includes a retail location, a lottery bet slip, a lottery terminal disposed at the lottery retail location, and consumer items or services offered for sale at the retail location. The lottery bet slip includes an area for the lottery player to record bet information for a lottery game and a promotional message for a consumer item or service. The lottery bet slip is offered to prospective lottery play at no charge. The lottery terminal is configured to allow for the entry of the bet information recorded on the lottery bet slip.

[0008] A method of operating a lottery includes the following steps: having printed a plurality of bet slips for a lottery game, having distributed a plurality of bet slips to a plurality of retail locations, receiving bets for the lottery game, and drawing lottery numbers for the lottery game. Each bet slip includes an area upon which bet information is recorded by a prospective lottery player prior to the prospective lottery player paying any money to place a bet and a coupon for a discount on a product or service. The retail locations are where the bets are placed for the lottery game. The retail locations are where or adjacent where products or services are offered for sale that correspond to at least one of the coupons. Bets are received in response to the bet information recorded on one of the bet slips.

BRIEF DESCRIPTION OF THE DRAWINGS

[0009] FIG. 1 is a front view of a prior art game of chance bet slip.

[0010] FIG. 2 is a front view of a bet slip in accordance with an embodiment of the present invention, showing a front facing surface.

[0011] FIG. 3 is a back view of the bet slip illustrated in FIG. 2, showing a back facing surface.

[0012] FIG. 4a is a front view of a bet slip ticket constructed in accordance with an alternative embodiment of the present invention, showing a front facing surface.

[0013] FIG. 4b is a back view of the bet slip illustrated in FIG. 4a, showing a back facing surface.

[0014] FIG. 5a is a front view of a bet slip constructed in accordance with another alternative embodiment of the present invention, showing a front facing surface.

[0015] FIG. 5b is a back view of the bet slip illustrated in FIG. 5a, showing a back facing surface.

[0016] FIG. 6a is a front view of a bet slip constructed in accordance with another alternative embodiment of the present invention, showing a front facing surface.

[0017] FIG. 6b is a back view of the bet slip illustrated in FIG. 6a, showing a back facing surface.

[0018] FIG. 7 is a front view of a bet slip in accordance with another alternative embodiment of the present invention, showing a front facing surface.

DETAILED DESCRIPTION

[0019] Referring to FIG. 2, a front view of a bet slip 20 constructed in accordance with one embodiment of the present invention is illustrated, showing a front facing surface 22. A portion of the bet slip may be pre-printed at another location and a portion may be printed at a point-of-sale location. The bet slip 20 includes a sheet of paper, a first graphical image 26 and at least one advertising graphical image 40a.

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Previous Patent Application:
Extension to a lottery game for which winning indicia are set by selections made by winners of a base lottery game
Next Patent Application:
Display device for game machines
Industry Class:
Amusement devices: games

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