| Input device for web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators -> Monitor Keywords |
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Input device for web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicatorsRelated Patent Categories: Data Processing: Financial, Business Practice, Management, Or Cost/price Determination, Automated Electrical Financial Or Business Practice Or Management Arrangement, Health Care Management (e.g., Record Management, Icda Billing)Input device for web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators description/claimsThe Patent Description & Claims data below is from USPTO Patent Application 20060293921, Input device for web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators. Brief Patent Description - Full Patent Description - Patent Application Claims
RELATED APPLICATIONS [0001] This application is a continuation of U.S. patent application Ser. No. 09/693,677, filed Oct. 19, 2000, now U.S. Pat. No. 6,904,408 and of application Ser. No. 11/145,730, filed Jun. 6, 2005. Applicant also claims priority based on U.S. Provisional Patent Application No. 60/688,137, filed Jun. 6, 2005 BACKGROUND OF THE INVENTION [0002] 1. Field of the Invention [0003] The present invention relates to measurement of, galvanic skin response (GSR) temperature, pulse rate, blood volume pulse, respiration, voice stress, posture, decibel, EMG, body fluid, ear wax, and electromyographic EMG voltages present in and at the ear while a person is using a computer or cell phone. The invention becomes the input device for the invention described in applicants' patent No. U.S. Pat. No. 6,904,408 and application Ser. No. 11/145,730 [0004] The present invention relates to website media content controls used to make real-time selections of media displayed to a consumer viewer of a website and methods for selecting the materials that will satisfy the viewer, meet targets of advertisers to specific audiences and induce the sale of merchandise/download pay-for-use media. More particularly, the present invention pertains to a BioNet method, system and personalized web content manager used to customize the web browsing experience of the viewer and facilitate online sales by web site merchandisers, the BioNet method and system being responsive to browser viewers' psychological preferences in a legacy database, and at least one of available real time observable behavioral signals that indicate attention and stress. The real time observable behavioral emotional indicators include skin temperature, pulse rate, heart rate, blood pulse volume, respiration rate, respiration volume, EMG electromyogram, EEG electroencephalogram, ERP evoked response potential a specialized EEG, voice stress, gesture recognition (video face tracking, eye motion, limb-hand finger point tracking, infra red jaw motion or clenching, sweat/GSR galvanic skin resistance, pupil dilation, eye blink response, drug and hormone levels via sweat chemical analyzer, which are obtained by computer accessories such as a video camera on a PC/workstation, a voice stress analyzer on a PC workstation or independent IP network vehicles, BioPhone, BioMouse, BioHeadband, BioBand, BioRemote control, 2way BioPager, BioVRVisor. BioNet method, system and personalized web content manager advances of the art of managing web content by web servers and ad servers in the field of filtering, analyzing the time series of browser users clicks called click-stream in real time using the behavioral and physiological signals as a personal signature of the browser operator creating emotional footprints or track taken toward or away from online purchases. Several heading discuss relevant prior inventions upon which the present invention depends. [0005] 2. General Background and State of the Art [0006] Since the invention of the mouse at Xerox Parc and the application in Apple computers, IBM personal computers and work-stations the mouse has become primary source of control and input for computers. There are now other input devices, including joysticks, gloves, and touch pads. Cellular phones have become widely used input/output devices for connecting to the World Wide Web due to their convenience and wireless feature among other persons. [0007] When the Internet was considered an information highway, search tools were needed to sort through the millions of documents available to find those that were of interest. Search engines were invented to automate the process of sorting and ranking materials by relevance. Prior art inventions relate to information retrieval include U.S. Pat. No. 5,784,608 by Meske -Hypertext information retrieval using profiles and topics relate to selection of information of interest, in which a client/server model for information retrieval of online information resources which includes the receipt of a plurality of information organized by profile and topic in a first markup language, and the parsing of the plurality of information into portions of information in a second markup language, including anchors referencing each of the portions of information to allow hypertext viewing and accessing. The Meske patent emphasized the use of SGML Standard General Markup Language as a second markup language to provide keys to selected information segments within email and news articles from the Internet, and on-line services, filtering the vast amount of information which is available in order that a user obtains that information which is of interest to the viewer. [0008] Recent U.S. Pat. No. 6,067,539 by Cohen shows systems have evolved to intelligent information retrieval system that finds matches to request with information, scores the relative merit of the matches, and displays the matches in ranked order. Websites used for searches such as AltaVista.com, Yahoo.com, AskJeeves.com, Google.com, Lycos.com, Excite.com and others utilize automated bots that collect information and use a stored index for rapid retrieval. The search engines include typical components (a) finder/locater of sources of information, (b) a source repository for storing the locations of information; (c) a sampler for sampling messages from the located source of information; (d) a matcher for determining a matching score for the retrieved message; and (e) a message repository for storing the retrieved message and the matching score. [0009] The personal search systems are becoming more personalized for example the U.S. Pat. No. 5,890,152 by Rapaport is a "Personal Feedback Browser for Obtaining Media Files" that uses a personal profile database obtaining media files from the Internet. Selected media files are displayed based on user-specified information stored in the personal profile database, which includes, the interests, attitude/aptitude, reading comprehension and tastes of a user. [0010] The GroupLens System was developed means to gather research data on personalized recommendation systems. The ROC collaborative filter is outlined in U.S. Pat. No. 5,842,199 to Brad Miller et al. entitled "System and method and article of manufacture for using receiver operating curves to evaluate predictive utility" NetPerceptions has employed this system for several years as stated in a press release dated Nov. 15, 1996 in which they announced "Net Perceptions Showcases GroupLens Collaborative Filtering Technology At Biennial CSCW Conference. Net Perceptions today will be demonstrating applications of its GroupLens.TM. collaborative filtering technology. Net Perceptions is a corporate sponsor of the CSCW 96 conference, and will host an afternoon reception at the Hyatt Regency Cambridge from 3:30-7 p.m. on Tuesday, November 19, where new applications and technologies will be demonstrated. The GroupLens research project was first reported at CSCW 94 by the University of Minnesota team that pioneered the groundbreaking technology. The GroupLens collaborative filtering toolkit offers web marketers an affordable and flexible way to track consumer behavior and customize web contact for each consumer according to that consumer's preferences and interests." [0011] The GroupLens system is an article recommendation system for electronic forums, specifically Usenet news. The purpose of GroupLens is to increase the value of time spent reading electronic forums. Internet newsgroups can carry hundreds of new postings every day. Many of these articles are off the newsgroup topic, and many more are not personally interesting to you. It is no longer feasible to read every article posted to a newsgroup in order to find interesting content. The GroupLens system makes reading Internet news productive again by highlighting articles of likely interest and warning against articles that will not be interesting. [0012] In the arena of online sales a repeated visit to a website, for example a travel site, permits the web site media provider to specifically configure the site to match the interests, travel tastes (outlined by booking queries for travel at specific times to specific destinations), spending habits and credit card buying behavior (history) of the consumer. Observation of behaviors during web browsing and the resultant click through to a buy or abandonment of the web page allows implicit inferences to be made concerning the buyer's motivation and potentially selecting the customized view best suited to the consumer and even predicting future buying choices. Fore example identifying the interests and automatically sending particular marketing messages through web ads or email can make the visit more accommodating to the consumer visitor. Assuming a consistent behavior pattern exists, the web site may offer a quick response tailored to the individual desires. The site that responds becomes a sticky site that is revisited and more information is accumulated at each visit making each successive visit potentially more user friendly. [0013] When limited individual personal information is available, the undefined interests attitudes and tastes may be matched via identification of common interests using a correlation of known variable characteristics or classification of individuals that may have associated common values. This is the so called "Group lens" or collaborative filter described in P. Resnick et al., "GroupLens: An Open Architecture for Collaborative Filtering of Netnews," reprinted from Proceedings of ACM 1999 Conference on Computer Supported Cooperative Work, pp. 175-186. Breese et al. (see below) noted that where there are a large number of possible associations between variables, the large number of possibilities presents a challenge to decide which elements of the personal profile database should be used for classification of common interests. Only the strongest interests may be of useful predictive value. U.S. Pat. No. 6,018,738 to Breese et al. entitled "Methods and apparatus for matching entities and for predicting an attribute of an entity based on an attribute frequency value" can use harmonized The values of the attributes may be adjusted based on number of entities that have values for a particular attribute so that the values decrease as the number increases. The attributes of the entities may be harmonized and provided with default values so that entities being matched have common attributes defined by the union of the attributes of the entities being matched. The attributes of the entities may be expanded and provided with default values so that the entities being matched have attributes that neither had originally. The match values may be normalized to provide a weight value, which may be used to predict an attribute value of a new entity, based on known attribute values of known entities. The weight values may be tuned such that relatively high weights are amplified and relatively low weights are suppressed. [0014] In many instances, the personal buying characteristics are multi faceted and unpredictable. Personalities and behaviors are as unique and personally individualized as handwriting. Due to the similar complexity of the problem of handwritten word recognition problem, some handwriting recognition methods may be useable in observation of consumer behavior at web sites. Many pattern recognition patents focus on recognition of handwritten characters. U.S. Pat. No. 5,966,464 to Kojima "Character Recognition Method and Apparatus, Including Generation of a Degree of Belief" that describes a certainty factor which approximates the probability that the recognized characters are valid. The handwriting problem is similar in that the endless variation allows the complexity of the problem to increase and add new variables to be observed tracked, analyzed, and evaluated for suitability and predictive value. [0015] The present system affords another "hard to deceive" and practically unconsciously monitored parameters which instantly indicate significant viewer responses to web media impressions. [0016] Computer Systems with Browsers and Display Devices in Ever Smaller Packages: Prior Art FIG. 3 of U.S. Pat. No. 5,784,608 shows a standard workstation or personal computer web browser. The updated workstation with BioData input devices is shown in FIG. 7 and described in detail below in preferred embodiment is a computer system, such as a workstation, personal computer or other processing apparatus in which the client 50 operates a browser 200 or a server 150 may be operative is illustrated in FIG. 8. A web appliance browser, two way email device, mini-browser devices using WAP, wireless application protocol, new 3G wireless standard, or NTT DoCoMo Japanese standard may be a platform for a browser. A workstation in which one implementation of the present invention may be practiced includes system comprises a bus or other communication means for communicating information, and a processing means coupled with bus for processing information, a random access memory (RAM) or other volatile storage device (main memory), coupled to bus for storing information and instructions to be executed by processor. Main memory also is used for storing temporary variables or other intermediate information during execution of instructions by processor. System also comprises a read only memory (ROM) and/or other static storage device coupled to bus for storing static information and instructions for processor, and a data storage device such as a magnetic disk or optical disk and its corresponding disk drive both fixed and removable. Data storage device is coupled to bus for storing information and instructions. This may be used for storage of the various files to be described here including profiles, indices, temporary cached web information, topics and files. [0017] System coupled to a display device, such as a cathode ray tube (CRT) or liquid crystal display (LCD) or a VR visor to bus coupled for displaying information to a computer user. Such a display may further be coupled to bus via a frame buffer, which information such as a single or multiple frames or images for display upon display device. A keyboard alphanumeric input device, including alphanumeric and other keys, may also be coupled to bus for communicating information and command selections to processor. A voice recognition processor may take the role of the alphanumeric input device. An additional user input device is cursor control, such as a mouse, a push-pointer, a trackball, stylus, or cursor direction keys, coupled to bus for communicating direction information and command selections to processor, and for controlling cursor movement on display. [0018] Note, also, that any or all of the components of system and associated hardware may be used in various embodiments; however, it can be appreciated that any configuration of the system may be used for various purposes according to the particular implementation. The components described above may be implemented on a device of a very small size by building a system on a chip (SOC) that incorporates microcircuits which perform the functions of the building blocks through construction of a single chip built with components which use IP intellectual property modules that allow construction of various memory processor and data transfer components as constructed with custom application specific integrated circuits ASIC's and DSP digital signal processing modules. Bio Remote control 340, BioPhone wireless 341, and 2way BioPager 342 and Bhopal Pocket PC are self contained wireless devices include within a system on a chip or miniature system with the RAM ROM CPU and Mass storage as well as BioData sensors and device controls and mini-browser displays and sometimes audio speakers or headphones. In particular FIG. 7 shows the evolution of smaller and smaller portable devices for web browsing including BioRemote controls for interactive TV, WebTV and set top cable or satellite receiver boxes 340, PDA's personal digital assistants with wireless modem communication Palm Pilot.RTM. device from 3Com and Pocket PC 343, 2 way pagers with email and biosensors 342, cellular telephones that incorporate small lower resolution displays, DSP digital signal processors and very low-power microprocessors and biosensors such as the BioPhone wireless 343. [0019] One skilled in the art appreciates that the following methods and apparatus may be implemented in special purpose hardware devices, such as discrete logic devices, large scale integrated circuits (LSI's), application-specific integrated circuits (ASIC's), or other specialized hardware. Other programming languages, C, BasicC, C++ and other operating systems such as Unix, Posix, and variations of Linux platforms. [0020] Personalization and customization of the Web browser helps to get the consumer buyer what she or he wants to buy and helps sellers to sell by understanding what motivates buyers to buy: Boston Consulting Group has reported that eMarket-places will increase competitive pressures on online sellers as buyers are increasingly able to comparison shop. Twenty-five percent of sellers surveyed had already decreased prices due incremental price pressures as their customers went online. By 2004, another 50% expected to also decrease their prices. In response to this threat (referred to by BCG as "commoditization"), sellers intend to cut costs, increase differentiation or both. The customization or personalization of Web content is the most effective way to offer the consumer exactly what they want. [0021] The process of getting the consumer what she or he wants must offer explicit value for the customer and requires the steps of the vendor gathering data about the customer, converting the information to differentiate customers and then customizing each offer, communication and interaction to offer explicit value for customers and in so doing meeting the vendor's objectives of building customer value while retaining revenue, profitability and customer satisfaction and loyalty. [0022] The messages intended to reach a consumer may be very different with distinct executions for different types of consumers. For example Eddie Bauer has identified the "Help me choose" consumer who is too busy to shop and requires values and themes which focus on convenience, durability and practicality, size availability help to made expedient, you deserve something attitude and a solution oriented program. In contrast, the "Spice up your wardrobe" approach focuses on professional shoppers and provides upscale themes that include updates styles of classic look, options to spice up wardrobe, national brand trusted for quality, a fun attitude, orientation toward spontaneity. It is helpful to categorize shoppers into these profiles based on preferences explicitly given by consumers and by inference from consumer behavior. Continue reading about Input device for web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators... 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