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Digitally-augmented reality video systemDigitally-augmented reality video system description/claimsThe Patent Description & Claims data below is from USPTO Patent Application 20080074424, Digitally-augmented reality video system. Brief Patent Description - Full Patent Description - Patent Application Claims
TECHNICAL FIELD [0001] Generally, the present disclosure relates to a computer system that is configured to store and display video-animated objects, re-rendering digital content objects according to the specific animation characteristics of the video-animated objects and superimposing the video animated objects with the re-rendered digital content object. BACKGROUND [0002] The rapid spread of digital content broadcasting channels like internet, digital TV, IP TV, mobile phones etc. have generated the need for efficient methods and systems for producing digital video content, i.e. digital streaming video content. As these different channels allow the broadcasting of streaming video content in a rather affordable manner--at least compared to traditional TV network broadcasting methods--the motivation to use streaming video content as broadcasting content as well as using streaming video content as just a part of a static content (e.g. an internet website) has risen dramatically. [0003] One popular example of using streaming video content together with the above-mentioned digital broadcasting channels is the use of streaming video content object for the purpose of advertising within the context of an internet information service provider's website. [0004] In that regard advertising tends to be most efficient if the display of advertising content is perceived by the audience or target group as entertaining and enjoyable rather than annoying and boring. In that respect, in particular with regard to advertisements placed within the content of internet websites, animated advertising content is generally perceived by target groups as more entertaining and enjoyable compared to simple still images of advertised products/services. In addition, advertisements should catch the attention of the respective user in order to develop their intended advertising impact. In addition, most of the content of an information service provider's website is not animated, thus in particular animated advertising content is may be more suitable to catch the attention of a respective internet user. [0005] To provide digitally-animated video content or rather streaming video content a variety of different techniques have emerged. These techniques range from filming and digitalizing a video to generating animated sequences based on digitally produced pictures. Although the variety of these techniques is rather extensive, they have the same common drawback: being relatively expensive to produce, in particular when compared to non-animated content, for example still images of a product. [0006] The above problems become particularly apparent when considering consumer product advertising: consumer product companies managing a broad portfolio of products have the problem that they might not be able to afford to produce animated advertising content for each and every product of their portfolio. Thus the ability of these companies to advertise their product portfolio based on digitally-animated video content can be rather limited. [0007] The same considerations generally also apply to all of the above-indicated digital video content channels and generally to all forms of streaming video content or rather digitally-animated video content broadcasts. As the broadcasting itself has become more affordable, the motivation to use digital streaming video content has risen dramatically. However, traditional producing methods are still in place, which render the production of varying content rather expensive. This is particularly true for the digital video broadcasting channels indicated above, since generally the user of these digital channels expects a rather individually-tailored broadcasting content--in contrast to the rather standardized mass content broadcast by traditional TV networks. Accordingly, producing individualized streaming video content would, however, as indicated above within the context of advertising, result in the necessity to produce individual video content for at least every target group, thus multiplying the overall production cost and rendering the broadcasting of individualized digital streaming video content rather expensive, despite the broadcasting channels offering rather affordable broadcasting bandwidth. BRIEF SUMMARY [0008] The present disclosure describes an animated video content system and method that allows the creation and display of animated video content within the context of digital broadcasting channels with significantly reduced effort for producing animated video content for a particular target group. [0009] According to one aspect of the present disclosure, the aforementioned problems are solved by a digitally-augmented reality video system comprising means for storing an animated video content object, for example a movie of a model, means for generating virtual video meta-data from the animated video content object, means for storing a digital content object, means for re-rendering the digital content object according to the virtual video meta-data, and finally means for superimposing the displayed animated video content object along with the re-rendered digital content object at a predefined and tracked position. [0010] Consequently, according to the disclosed digitally-augmented reality video system, previously-stored digital content objects, for example pictures, may be `naturally` integrated into a previously produced `neutral` animated video content object. A `neutral` animated video content object may be, for example, a video of a model acting as if the model were carrying a particular product in his/her hand. These animated video content objects may therefore preferably be a real world video digitized according to the needs of digital broadcasting technology. [0011] The disclosed digitally-augmented reality video system further allows a digital content object to be re-rendered such that the re-rendered digital content object matches the virtual video meta-data generated from the `neutral` animated video content object. The re-rendering is preferably performed in real-time based on the virtual video meta-data generated from every frame of the previously-produced animated video content object. Thus, the digital content object is re-rendered according to the virtual video meta-data such that the disclosed augmented reality video system enables the re-rendered digital content object to be superimposed on and thus integrated into the displayed animated video content. [0012] By re-rendering the digital content object according to the previously-generated virtual video meta-data, the appearance of the digital content object within the displayed animated video content may be achieved such that the re-rendered digital content object substantially matches the animation characteristics and, for example, the illumination conditions and viewing angles of the displayed animated video content. Besides matching the animation characteristics of the displayed animated video content, the illumination conditions, viewing angles and view points are however only preferred examples of relevant aspects of virtual video meta-data; other relevant aspects may also be taken into account for re-rendering the digital content objects without departing from the scope of the present disclosure. Moreover, by re-rendering the digital content object according to the animated video content object's virtual video meta-data, an appearance of the digital content object may be achieved such that the user may perceive the digital content object as a `natural` part of the displayed animated video content, not substantially deviating from the overall appearance of the displayed animated video content. Thus, the disclosed digitally-augmented reality video system allows the user to virtually produce animated video content or rather streaming video content without the need of having to produce video content for each and every target group for which broadcast of digital video content is intended. In contrast to existing techniques, the digitally-augmented reality video system allows the user to, for example, produce one `neutral` animated video content object and at a different point in time integrate a variety of digital content objects into this animated video content object. Thus streaming video content is substantially generated for each target group by superimposing, for example, still images which can be generated at a low cost, thereby producing one single infinite video content feed in real time having the content of the neutral video animated content object superimposed with the re-rendered digital content object. [0013] Thus the disclosed digitally-augmented reality video system enables natural integration of digital content objects into pre-produced `neutral` animated video content in a realistic manner which leads the viewer to perceive the streaming video content or rather video content feed having the superimposed re-rendered digital content object which is eventually displayed as a naturally-integrated consistent and coherent video content. Thus, in contrast to the above-described existing techniques, this allows the user to provide individualized digital animated video content or rather digital streaming video content, while at the same significantly reducing the effort necessary to produce the video content feed, since only one animated video content object has to be produced in order to generate a broad variety of streaming video content for a plurality of target groups. [0014] In a further embodiment, the particular digital content object chosen to be displayed is chosen based on information retrieved from a stored user profile, for example the particular animated video content context and/or the time of day. Thus, this further embodiment provides the benefit of displaying specific digital content objects, most suited to a particular user's interest and history. [0015] In another embodiment, the digital content object may preferably be placed within a placeholder object, which is tracked within the animated video content object such that the placeholder object predefines the position of the digital content object throughout the animation sequence of the particular animated video content object. [0016] In yet another embodiment, the digital content object to be re-rendered may be a movie and the re-rendering may be applied to any of the frames of the movie in real-time such that the re-rendering of the advertising movie is performed according to the frame sequence of the animated video content object. [0017] In an even further embodiment, the displayed re-rendered digital content object is an advertising content object being enriched with vendor-specific meta-data allowing the virtual video system to redirect the user to the vendor's offering upon user request. This embodiment further provides the benefit of providing the user with a technique preferably most similar to a familiar internet link when used within the context of a website, enabling the user to directly click on or otherwise select the displayed re-rendered digital content object and thereby entering the specific vendor's product/service offer. BRIEF DESCRIPTION OF THE DRAWINGS [0018] Further embodiments are defined in the dependent claims and will also be described in the following with reference to the accompanying drawings, in which: [0019] FIG. 1 schematically shows a digitally-augmented reality video system in accordance with the present disclosure. [0020] FIG. 2a schematically illustrates the use of an optical marker. Continue reading about Digitally-augmented reality video system... Full patent description for Digitally-augmented reality video system Brief Patent Description - Full Patent Description - Patent Application Claims Click on the above for other options relating to this Digitally-augmented reality video system patent application. ###  How KEYWORD MONITOR works... a FREE service from FreshPatents1. Sign up (takes 30 seconds). 2. Fill in the keywords to be monitored. 3. Each week you receive an email with patent applications related to your keywords. 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