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05/03/07 - USPTO Class 206 |  32 views | #20070095705 | Prev - Next | About this Page  206 rss/xml feed  monitor keywords

Array of packages

USPTO Application #: 20070095705
Title: Array of packages
Abstract: An array of packages including at least a first package including a product therein. The first package has at least a first display face. The first display face has a first display face area and includes first indicia having a first area and representing the name of the product or the product manufacturer and second indicia having a second area including an equity building advertising message for the product in the package. The second area of the second indicia is greater than the first area of the first indicia on the first display face of the package. The array also includes at least a second package including a product therein. The second package has a second display face. The second display face has a second display face area and includes the first indicia of the first package and the second display face does not include the second indicia of the first package. (end of abstract)



Agent: The Procter & Gamble Company Intellectual Property Division - Cincinnati, OH, US
Inventors: Dennis Xavier Legault, Sundar G. Raman, Marchoe Lynn Dill, Jacques Dickran Hagopian, Jennifer Lyn Pustinger, Kristine Gail Noschang, Surya Narayana Menon
USPTO Applicaton #: 20070095705 - Class: 206459500 (USPTO)

Related Patent Categories: Special Receptacle Or Package, With Indicia Or Area Modified For Indicia

Array of packages description/claims


The Patent Description & Claims data below is from USPTO Patent Application 20070095705, Array of packages.

Brief Patent Description - Full Patent Description - Patent Application Claims
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FIELD OF THE INVENTION

[0001] The present invention relates to an improved an array of packages.

BACKGROUND OF THE INVENTION

[0002] Consumer and other products are displayed and advertised in many different ways. Over the years, there have been numerous attempts to maximize consumer awareness of such products in order to increase sales of the products. One way to increase consumer awareness is to advertise the product. This can, and has, been done by many different means, including, but not limited to television, radio, print and other mass media, coupons, in-store advertising, direct mailing and e-mailing, catalogs and web site links and advertisements.

[0003] In other instances, the products may be placed in stores or shown on websites in ways to increase the likelihood that a consumer will see the product and purchase it. For example, retailers may place a particular product in a particular location of the store (e.g. the end of the aisle or along the check-out line) in an attempt to increase the product's visibility to the consumer.

[0004] Yet another way to entice consumers to purchase and try a particular product may be to provide the product with unique packaging. Such packaging may be unique in terms of its shape, functionality, appearance or any other aspect that may attract a potential buyer of the product. One proven method to gain and sustain product sales is to use unique identifiers on the product packaging, such as trademarks and/or trade dress.

[0005] However, despite the numerous and continuing attempts to make consumers aware of products and to maintain and/or increase sales of such products, there still exists a need to provide products with an improved method for advertising such products and/or the benefits of such products.

[0006] There also exists a need to provide an improved method for arranging a number of the same products or an array of similar products on a shelf or other storage device.

[0007] There also exists a need to provide an improved method for advertising a product or array of products on a website.

[0008] There also exists a need to provide an improved package including advertising the benefits of the product provided therein.

SUMMARY OF THE INVENTION

[0009] In order to address the above-mentioned needs in the industry, the present invention provides an array of packages for storing and/or displaying products. The array comprises at least a first package including a product therein. The first package has at least a first display face that is intended to be displayed to a consumer when the package is displayed for sale. The first display face has a first display face area and includes first indicia having a first area and representing the name of the product or the product manufacturer and second indicia having a second area including an equity building advertising message for the product in the package. The second area of the second indicia is greater than the first area of the first indicia on the first display face of the package. The array also includes at least a second package including a product therein. The second package has a second display face that is intended to be displayed to a consumer when the package is displayed for sale. The second display face has a second display face area and includes the first indicia of the first package and the second display face does not include the second indicia of the first package.

BRIEF DESCRIPTION OF THE DRAWINGS

[0010] FIG. 1 is an isometric view of a prior art package with a section cut away to show the product therein.

[0011] FIG. 2 is an isometric view of one example of an embodiment of the present invention with a section cut away to show the product therein.

[0012] FIG. 3 is a plan view of one embodiment of a package of the present invention.

[0013] FIG. 4 is a plan view of an alternative embodiment of a package of the present invention.

[0014] FIG. 5 is a plan view of an alternative embodiment of a package of the present invention.

[0015] FIG. 6 is a plan view of an alternative embodiment of a package of the present invention with a portion cut away to show the contents of the package.

[0016] FIG. 7 is a plan view of an alternative embodiment of a package of the present invention with a portion cut away to show the contents of the package.

[0017] FIG. 8 is a plan view of one embodiment of the present invention showing a number of packages on a storage or display unit.

[0018] FIG. 9 is a plan view of an alternative embodiment of the present invention showing a number of packages on a storage or display unit.

[0019] FIG. 10 is a plan view of an embodiment of the present invention showing a number of packages on a storage or display unit.

[0020] FIG. 11 is a plan view of an embodiment of the present invention showing a number of packages on a storage or display unit.

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Previous Patent Application:
Packing apparatus with internal partition layer
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Automobile accessory package
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Special receptacle or package

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