| Architecture for high speed delivery of advertising content -> Monitor Keywords |
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Architecture for high speed delivery of advertising contentRelated Patent Categories: Data Processing: Financial, Business Practice, Management, Or Cost/price Determination, Automated Electrical Financial Or Business Practice Or Management Arrangement, Distribution Or Redemption Of Coupon, Or Incentive Or Promotion ProgramArchitecture for high speed delivery of advertising content description/claimsThe Patent Description & Claims data below is from USPTO Patent Application 20070027766, Architecture for high speed delivery of advertising content. Brief Patent Description - Full Patent Description - Patent Application Claims
PRIORITY CLAIM [0001] This applications is a continuation of and incorporates by reference U.S. patent application Ser. No. 11/324,129, entitled "System and Method for Advertising Management," filed on Dec. 30, 2005, by inventors Robert J. Collins, et al., which claims priority to U.S. Provisional Patent Application Ser. No. 60/703,904, entitled "System and Method Allowing Information Provider Access to a Networked Database Search System," filed on Jul. 29, 2005, the disclosure of which is hereby incorporated herein by reference in its entirety. COPYRIGHT NOTICE [0002] A portion of the disclosure of this patent document contains material which is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent files or records, but otherwise reserves all copyright rights whatsoever. FIELD OF THE INVENTION [0003] This invention relates in general to advertising, and in particular to advertising campaign management and optimization systems, methods and apparatuses. BACKGROUND OF INVENTION [0004] The success of advertising campaigns depends on making efficient use of an advertising budget so as to maximally influence audience behavior. For example, if a campaign is directed to selling a product, then the advertiser may seek to use a given budget to purchase advertising so as to cause a maximum amount of consumers to purchase the product. Determining how to efficiently and optimally spend an advertising budget, as well as implementing and managing an ongoing advertising campaign (or campaigns) utilizing such a budget, however, can pose a daunting challenge to advertisers. [0005] Increasingly, advertising campaigns include online or Internet-based advertising. With ever-increasing Internet use, it is only natural that greater advertising resources are directed to this audience. Furthermore, Internet-based advertising allows great opportunities for advertisers to deliver more targeted, relevant ads than conventional, off-line advertising techniques, such as billboards, newspapers and the like. [0006] An increasingly important area of advertising includes sponsored listings. Such listing can be presented, for example, in the form of sponsored links appearing among the results of a search conducted on an Internet-based search engine, such as Yahoo!, Ask Jeeves, etc. For instance, auction-based systems exist in which advertisers bid on-line to be included among the sponsored search results for a particular search term or terms, and for the ranking or prominence of the placement of their sponsored listing among such results. [0007] Online advertisers participating in such an auction-based system may face the challenge of managing and optimizing potentially frequent bidding on, for example, each of thousands or hundreds of thousands of search terms or groups of search terms. Moreover, an advertiser may need to manage and optimize numerous advertising campaigns across numerous disparate portals. Furthermore, an advertiser may need to manage and optimize off-line components of an advertising campaign or campaigns. All this, while the advertiser's skills and energies are needed and may be better suited for many other different business tasks. [0008] Existing techniques for managing and optimizing advertising campaigns fall far short of providing efficient, effective solutions to these problems. Therefore, there is a need in the art for systems and methods for managing and optimizing advertising campaigns. SUMMARY OF THE INVENTION [0009] The present invention is directed towards systems and methods for optimizing and managing advertising campaigns. According to one embodiment, the present invention provides a system comprising advertisement channels coupled to a network and disposed in various geographic locations within a region, each advertisement channel being configured to receive a content request from a visitor of the advertisement channel; and advertisement servers coupled to the network and geographically distributed within the region such that each advertisement channel has at least one advertisement server located more proximate to it than another advertisement server, the advertisement servers for storing advertisements for web properties, each advertisement being associated with criteria indicating when presentation of the advertisement is desired; a given advertisement channel being configured to provide request information regarding a received content request of a given visitor to a given one of the advertisement servers; at least one of the advertisement servers being configured to determine whether the received request information meets the criteria associated with the advertisements; a relatively more proximate one of the advertisement servers being configured to forward at least one of the advertisements to the given advertisement channel in response to the received request information when the associated criteria have been met, and the given advertisement channel being configured to present the at least one advertisement to the given visitor in response to the received content request. [0010] The advertisement channels may be operated by various entities. The advertisement channels may include at least one of search engines, e-commerce sites and content sites. The content request may include a keyword search. The request information may include keywords of the keyword search. The given advertisement channel may present the advertisement as at least one of a banner ad, a content match or a sponsored match. The system may also comprise an interface for enabling a user to input an additional advertisement for a web property and criteria indicating when presentation of the advertisement is desired into the system. The system may further comprise a distribution component coupled to the network for propagating the advertisement and the associated criteria to the advertisement servers according to an arrangement. The distribution component may be configured to propagate the advertisement and the associated criteria to all the advertisement servers. The relatively more proximate one of the advertisement servers may be the one of the advertisement servers closest to the given advertisement channel. The advertisement servers may store the advertisements and associated criteria with some redundancy. [0011] In accordance with another embodiment, the present invention may provide a method comprising providing advertisement channels coupled to a network and disposed in various geographic locations within a region, each advertisement channel being configured to receive a content request from a visitor of the advertisement channel; providing advertisement servers coupled to the network and geographically distributed within the region such that each advertisement channel has at least one advertisement server located more proximate to it than another advertisement server, the advertisement servers for storing advertisements for web properties, each advertisement being associated with criteria indicating when presentation of the advertisement is desired; receiving a content request from a given visitor by a given advertisement channel; providing request information regarding the received content request by the given advertisement channel to a given one of the advertisement servers; determining by at least one of the advertisement servers whether the received request information meets the criteria associated with the advertisements; forwarding by a relatively more proximate one of the advertisement servers at least one of the advertisements to the given advertisement channel in response to the received request information when the associated criteria have been met, and presenting by the given advertisement channel the at least one advertisement to the given visitor in response to the received content request. [0012] The advertisement channels may be operated by various entities. The advertisement channels may include at least one of search engines, e-commerce sites and content sites. The content request may include a keyword search. The request information may include keywords of the keyword search. The given advertisement channel may present the advertisement as at least one of a banner ad, a content match or a sponsored match. The method may further comprise enabling a user to input an additional advertisement for a web property and criteria indicating when presentation of the advertisement is desired into an interface. The method may further comprise propagating the advertisement and the associated criteria to the advertisement servers according to an arrangement. The propagating may include propagating the advertisement and the associated criteria to all the advertisement servers. The relatively more proximate one of the advertisement servers may be the one of the advertisement servers closest to the given advertisement channel. The advertisement servers may store the advertisements and associated criteria with some redundancy. [0013] According to yet another embodiment, the present invention provides a system comprising advertisement channels coupled to a network and disposed in various geographic locations within a region, each advertisement channel being configured to receive a content request from a visitor of the advertisement channel; advertisement servers coupled to the network and geographically distributed within the region such that each advertisement channel has at least one advertisement server located more proximate to it than another advertisement server, the advertisement servers for storing advertisements for web properties, each advertisement being associated with criteria indicating when presentation of the advertisement is desired; means for receiving a content request from a given visitor by a given advertisement channel; means for providing request information regarding the received content request by the given advertisement channel to a given one of the advertisement servers; means for determining by at least one of the advertisement servers whether the received request information meets the criteria associated with the advertisements; means for forwarding by a relatively more proximate one of the advertisement servers at least one of the advertisements to the given advertisement channel in response to the received request information when the associated criteria have been met, and means for presenting by the given advertisement channel the at least one advertisement to the given visitor in response to the received content request. BRIEF DESCRIPTION OF DRAWINGS [0014] The invention is illustrated in the figures of the accompanying drawings which are meant to be exemplary and not limiting, in which like references are intended to refer to like or corresponding parts, and in which: [0015] FIG. 1 is a block diagram of a marketplace for the purchase and distribution of advertisements according to one embodiment of the present invention; [0016] FIG. 2 is a block diagram of an advertisement campaign data structure according to one embodiment of the present invention; [0017] FIG. 3 is a block diagram illustrating an account access data structure according to one embodiment of the present invention; [0018] FIG. 4 is a block diagram illustrating an ad campaign management system according to one exemplary embodiment of the present invention; Continue reading about Architecture for high speed delivery of advertising content... 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