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Architecture for an advertisement delivery systemRelated Patent Categories: Data Processing: Financial, Business Practice, Management, Or Cost/price Determination, Automated Electrical Financial Or Business Practice Or Management Arrangement, Distribution Or Redemption Of Coupon, Or Incentive Or Promotion ProgramArchitecture for an advertisement delivery system description/claimsThe Patent Description & Claims data below is from USPTO Patent Application 20070027765, Architecture for an advertisement delivery system. Brief Patent Description - Full Patent Description - Patent Application Claims
PRIORITY CLAIM [0001] This applications is a continuation of and incorporates by reference U.S. patent application Ser. No. 11/324,129, entitled "System and Method for Advertising Management," filed on Dec. 30, 2005, by inventors Robert J. Collins, et al., which claims priority to U.S. Provisional Patent Application Ser. No. 60/703,904, entitled "SYSTEM AND METHOD ALLOWING INFORMATION PROVIDER ACCESS TO A NETWORKED DATABASE SEARCH SYSTEM," filed on Jul. 29, 2005, the disclosure of which is hereby incorporated herein by reference in its entirety. COPYRIGHT NOTICE [0002] A portion of the disclosure of this patent document contains material which is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent files or records, but otherwise reserves all copyright rights whatsoever. FIELD OF THE INVENTION [0003] This invention relates in general to advertising, and in particular to advertising campaign management and optimization systems, methods and apparatuses. BACKGROUND OF INVENTION [0004] The success of advertising campaigns depends on making efficient use of an advertising budget so as to maximally influence audience behavior. For example, if a campaign is directed to selling a product, then the advertiser may seek to use a given budget to purchase advertising so as to cause a maximum amount of consumers to purchase the product. Determining how to efficiently and optimally spend an advertising budget, as well as implementing and managing an ongoing advertising campaign (or campaigns) utilizing such a budget, however, can pose a daunting challenge to advertisers. [0005] Increasingly, advertising campaigns include online or Internet-based advertising. With ever-increasing Internet use, it is only natural that greater advertising resources are directed to this audience. Furthermore, Internet-based advertising allows great opportunities for advertisers to deliver more targeted, relevant ads than conventional, off-line advertising techniques, such as billboards, newspapers and the like. [0006] An increasingly important area of advertising includes sponsored listings. Such listing can be presented, for example, in the form of sponsored links appearing among the results of a search conducted on an Internet-based search engine, such as Yahoo!, Ask Jeeves, etc. For instance, auction-based systems exist in which advertisers bid on-line to be included among the sponsored search results for a particular search term or terms, and for the ranking or prominence of the placement of their sponsored listing among such results. [0007] Online advertisers participating in such an auction-based system may face the challenge of managing and optimizing potentially frequent bidding on, for example, each of thousands or hundreds of thousands of search terms or groups of search terms. Moreover, an advertiser may need to manage and optimize numerous advertising campaigns across numerous disparate portals. Furthermore, an advertiser may need to manage and optimize off-line components of an advertising campaign or campaigns. All this, while the advertiser's skills and energies are needed and may be better suited for many other different business tasks. [0008] Existing techniques for managing and optimizing advertising campaigns fall far short of providing efficient, effective solutions to these problems. Therefore, there is a need in the art for systems and methods for managing and optimizing advertising campaigns. SUMMARY OF THE INVENTION [0009] The present invention is directed towards systems and methods for optimizing and managing advertising campaigns. According to one embodiment, a system comprising an advertiser coupled to a network and having a web property to advertise; an advertisement campaign management system coupled to the network, the advertising campaign management system having a geographically distributed set of servers for storing an advertisement for the web property, criteria indicating when presentation of the advertisement is desired by the advertiser, and a bid for the presentation of the advertisement when the criteria are met; and an advertising channel coupled to the network for requesting ad content from the advertisement campaign management system and for receiving the advertisement from the advertisement campaign management system in response to the request for ad content. [0010] The system may further comprise a user interface for receiving the advertisement, the criteria and the bid. The system may further comprise an application program interface for receiving the advertisement, the criteria and the bid. The bid may specify payment terms based on an advertisement tactic. The advertisement tactic may include at least one of sponsored search, content match and banner advertisement. The advertiser may have a plurality of web properties to advertise, and the advertisement campaign management system is capable of storing an advertisement for each web property, dedicated criteria for each web property, and a dedicated bid for each web property. The system may further comprise a second advertiser coupled to a network and having a second web property to advertise. The advertisement campaign management system may be capable of storing a second advertisement for the second web property, second criteria indicating when presentation of the advertisement is desired by the second advertiser, and a second bid for presentation of the advertisement when the second criteria are met. The advertisement campaign system may prioritize one of the web property or the second web property based on a comparison of the bid and the second bid, when the criteria and the second criteria are met. The advertisement campaign management system may further have a tool for monitoring visitor behavior. The tool may include at least one of tagging, data tracking, program code, navigation code, a cookie, and a redirection server. The tool may be capable of generating performance information from the monitored visitor behavior. The advertisement campaign management system may enable modification of the criteria or the bid based on the performance information. The set of servers may include geographically distributed pods, at least one pod storing account information of the advertiser. The set of servers may include geographically distributed ad serving systems, at least one ad serving system being configured to serve the advertisement for the web property of the advertiser. [0011] According to another embodiment, the present invention provides a method comprising storing in a first server a first advertisement for a first web property to advertise, first criteria indicating when presentation of the first advertisement is desired by a first advertiser, and a first bid for the presentation of the advertisement when the first criteria are met; storing in a second server remote from the first server a second advertisement for a second web property to advertise, second criteria indicating when presentation of the second advertisement is desired by a second advertiser, and a second bid for the presentation of the advertisement when the second criteria are met; receiving a request for ad content from an advertising channel; determining whether the request satisfies the first criteria; determining whether the request satisfies the second criteria; and when both the first criteria and the second criteria are met, prioritizing one of the first web property or the second web property based on a comparison of the first bid and the second bid. [0012] The first bid may specify payment terms based on an advertisement tactic. The advertisement tactic may include at least one of sponsored search, content match and banner advertisement. The method may further comprise storing a third advertisement for a third web property to advertise, third criteria indicating when presentation of the third advertisement is desired by the first advertiser, and a third bid for the presentation of the advertisement when the third criteria are met. The first criteria and the third criteria may be the same. The first bid and the third bid may be the same. The method may further comprise monitoring visitor behavior. The monitoring may use at least one of tagging, data tracking, program code, navigation code, a cookie, and a redirection server. The method may further comprise generating performance information from the monitored visitor behavior. The method may further comprise enabling the first advertiser to modify its first criteria and first bid based on the performance information. [0013] According to another embodiment, the present invention provides a system, comprising means for storing in a first server a first advertisement for a first web property to advertise, first criteria indicating when presentation of the first advertisement is desired by a first advertiser, and a first bid for the presentation of the advertisement when the first criteria are met; means for storing in a second server remote from the first server a second advertisement for a second web property to advertise, second criteria indicating when presentation of the second advertisement is desired by a second advertiser, and a second bid for the presentation of the advertisement when the second criteria are met; means for receiving a request for ad content from an advertising channel; means for determining whether the request satisfies the first criteria; means for determining whether the request satisfies the second criteria; and means for prioritizing one of the first web property or the second web property based on a comparison of the first bid and the second bid, when both the first criteria and the second criteria are met. BRIEF DESCRIPTION OF DRAWINGS [0014] The invention is illustrated in the figures of the accompanying drawings which are meant to be exemplary and not limiting, in which like references are intended to refer to like or corresponding parts, and in which: [0015] FIG. 1 is a block diagram of a marketplace for the purchase and distribution of advertisements according to one embodiment of the present invention; [0016] FIG. 2 is a block diagram of an advertisement campaign data structure according to one embodiment of the present invention; [0017] FIG. 3 is a block diagram illustrating an account access data structure according to one embodiment of the present invention; [0018] FIG. 4 is a block diagram illustrating an ad campaign management system according to one exemplary embodiment of the present invention; Continue reading about Architecture for an advertisement delivery system... 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