| Api for maintenance and delivery of advertising content -> Monitor Keywords |
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Api for maintenance and delivery of advertising contentRelated Patent Categories: Data Processing: Financial, Business Practice, Management, Or Cost/price Determination, Automated Electrical Financial Or Business Practice Or Management Arrangement, Distribution Or Redemption Of Coupon, Or Incentive Or Promotion ProgramApi for maintenance and delivery of advertising content description/claimsThe Patent Description & Claims data below is from USPTO Patent Application 20070027771, Api for maintenance and delivery of advertising content. Brief Patent Description - Full Patent Description - Patent Application Claims
PRIORITY CLAIM [0001] This application is a continuation of and incorporates by reference U.S. patent application Ser. No. 11/324,129, entitled "System and Method for Advertising Management," filed on Dec. 30, 2005, by inventors Robert J. Collins, et al., which claims priority to U.S. Provisional Patent Application Ser. No. 60/703,904, entitled "System and Method Allowing Information Provider Access to a Networked Database Search System," filed on Jul. 29, 2005, the disclosure of which is hereby incorporated herein by reference in its entirety. COPYRIGHT NOTICE [0002] A portion of the disclosure of this patent document contains material which is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent files or records, but otherwise reserves all copyright rights whatsoever. FIELD OF THE INVENTION [0003] This invention relates in general to advertising, and in particular to advertising campaign management and optimization systems, methods and apparatuses. BACKGROUND OF INVENTION [0004] The success of advertising campaigns depends on making efficient use of an advertising budget so as to maximally influence audience behavior. For example, if a campaign is directed to selling a product, then the advertiser may seek to use a given budget to purchase advertising so as to cause a maximum amount of consumers to purchase the product. Determining how to efficiently and optimally spend an advertising budget, as well as implementing and managing an ongoing advertising campaign (or campaigns) utilizing such a budget, however, can pose a daunting challenge to advertisers. [0005] Increasingly, advertising campaigns include online or Internet-based advertising. With ever-increasing Internet use, it is only natural that greater advertising resources are directed to this audience. Furthermore, Internet-based advertising allows great opportunities for advertisers to deliver more targeted, relevant ads than conventional, off-line advertising techniques, such as billboards, newspapers and the like. [0006] An increasingly important area of advertising includes sponsored listings. Such listing can be presented, for example, in the form of sponsored links appearing among the results of a search conducted on an Internet-based search engine, such as Yahoo!, Ask Jeeves, etc. For instance, auction-based systems exist in which advertisers bid on-line to be included among the sponsored search results for a particular search term or terms, and for the ranking or prominence of the placement of their sponsored listing among such results. [0007] Online advertisers participating in such an auction-based system may face the challenge of managing and optimizing potentially frequent bidding on, for example, each of thousands or hundreds of thousands of search terms or groups of search terms. Moreover, an advertiser may need to manage and optimize numerous advertising campaigns across numerous disparate portals. Furthermore, an advertiser may need to manage and optimize off-line components of an advertising campaign or campaigns. All this, while the advertiser's skills and energies are needed and may be better suited for many other different business tasks. [0008] Existing techniques for managing and optimizing advertising campaigns fall far short of providing efficient, effective solutions to these problems. Therefore, there is a need in the art for systems and methods for managing and optimizing advertising campaigns. SUMMARY OF THE INVENTION [0009] The present invention is directed towards systems and methods for optimizing and managing advertising campaigns. According to one embodiment, the present invention provides a system comprising multiple pods coupled to a network, each pod including a data store for storing advertisement campaigns for users, each advertisement campaign containing user information, advertisement information and bid information for requesting presentation of an advertisement upon the occurrence of a predetermined event; and an application program interface capable of accessing the data store; at least one pod including a forecasting component for enabling user selection of the predetermined event; and an optimization component for assisting with selection of the bid information. [0010] The predetermined event may include a search term. The at least one pod may further include a keyword suggestion module for assisting users in selecting the search term. The advertisement information may include advertisement content. The advertisement information may include a link to advertisement content. The at least one pod further may include an editorial processing system for automatically reviewing the advertisement for content issues. The optimization component may include an account monitoring component for controlling advertisement campaign expenses in relation to budget. The optimization component may include a campaign optimizer for examining advertisement performance data. Each pod may further include a user interface coupled to the application program interface for enabling users to access the advertisement campaigns. The user interface may include a custom user interface. The system may further comprise an advertisement server for selecting advertisements in response to an advertisement request from an advertisement channel based on relevance and the bid information, and for forwarding the advertisements to the advertisement channel. [0011] In accordance with another embodiment, the present invention provides a method comprising providing multiple pods coupled to a network; storing advertisement campaigns for users on the multiple pods, each advertisement campaign containing user information, advertisement information and bid information for requesting presentation of an advertisement upon the occurrence of a predetermined event; enabling access to the data store using an application program interface; enabling user selection of the predetermined event by a forecasting component; and assisting with selection of the bid information using an optimization component. [0012] The predetermined event may include a search term. The method may further comprise assisting users in selecting the search term by a keyword suggestion module disposed on the at least one pod. The advertisement information may include advertisement content. The advertisement information may include a link to advertisement content. The method further comprise automatically reviewing the advertisement for content issues by an editorial processing system disposed on the at least one pod. The method further comprise controlling advertisement campaign expenses in relation to budget by the optimization component. The method further comprise examining advertisement performance data by the optimization component. The method further comprise enabling users to access the advertisement campaigns by a user interface. The user interface may include a custom user interface. The method further comprise selecting advertisements based on relevance and the bid information by an advertisement server in response to an advertisement request from an advertisement channel, and forwarding the advertisements to the advertisement channel. BRIEF DESCRIPTION OF DRAWINGS [0013] The invention is illustrated in the figures of the accompanying drawings which are meant to be exemplary and not limiting, in which like references are intended to refer to like or corresponding parts, and in which: [0014] FIG. 1 is a block diagram of a marketplace for the purchase and distribution of advertisements according to one embodiment of the present invention; [0015] FIG. 2 is a block diagram of an advertisement campaign data structure according to one embodiment of the present invention; [0016] FIG. 3 is a block diagram illustrating an account access data structure according to one embodiment of the present invention; [0017] FIG. 4 is a block diagram illustrating an ad campaign management system according to one exemplary embodiment of the present invention; [0018] FIG. 5 is a block diagram illustrating an exemplary system for distribution of advertisement content according to one embodiment of the present invention; Continue reading about Api for maintenance and delivery of advertising content... Full patent description for Api for maintenance and delivery of advertising content Brief Patent Description - Full Patent Description - Patent Application Claims Click on the above for other options relating to this Api for maintenance and delivery of advertising content patent application. ###  How KEYWORD MONITOR works... a FREE service from FreshPatents1. Sign up (takes 30 seconds). 2. Fill in the keywords to be monitored. 3. Each week you receive an email with patent applications related to your keywords. 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