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  Advertising system and method using internet web browserUSPTO Application #: 20080183534Title: Advertising system and method using internet web browser Abstract: There is provided an advertising system and method using an Internet web browser, in which one of a menu bar, location bar, tool bar, etc. in the screen of the web browser, that is not used for displaying information from a server, is used for displaying advertisements, during a period of time for which function commands are not inputted, thereby improving effectiveness of advertisement. The advertising method using a web browser is constructed in such a manner that a moving state of a cursor is detected when a web browser is activated to be displayed, an advertising logo or phase is displayed at a portion above a text box when it is detected that the cursor is not positioned at a command input box such as menu bar, tool bar, location bar, etc., and a corresponding command input bot at which the cursor is located is displayed to receive a control signal from a user when it is detected that the cursor is placed at one of the menu bar, tool bar, location bar, etc. (end of abstract) Agent: Lowe Hauptman Ham & Berner, LLP - Alexandria, VA, US Inventor: Jin-Yong Joo USPTO Applicaton #: 20080183534 - Class: 705 7 (USPTO) The Patent Description & Claims data below is from USPTO Patent Application 20080183534. Brief Patent Description - Full Patent Description - Patent Application Claims
BACKGROUND OF THE INVENTION
1. Field of the Invention The present invention relates to an advertising system and method using a web browser serving as an Internet surfing tool, specifically, to an advertising system and method using an Internet web browser, in which one of a menu bar, location bar, tool bar, etc. in the screen of the web browser, that is not used for displaying information from a server, is used for displaying advertisements during a period of time for which function commands are not inputted, thereby improving effectiveness of advertisement. 2. Description of the Related Art With the popularization of the Internet, web browsers used for Internet surfing are installed in almost all computers. The web browser is a kind of program which converts contents transmitted from a server computer into a form that users can visually recognize according to a communication protocol (HTML) to display the converted form on the computer monitors of the users. Due to free charge on Internet information service, most of servers providing information advertise manufacturing and sales companies instead of charging on their clients, to thereby make a profit. That is, most of information providers display an advertisement of a specific company in a part of a web browser when clients access a server computer, and collect advertising rates from the company for that advertisement. In conventional advertisements using the web browsers, however, advertising logos or phrases are displayed in a part of a web browser's text window used for displaying information stored in the server. This reduces the amount of information displayed on the screen of computer monitors and gives bad images to the clients. Especially, some clients have an aversion to advertisements displayed in the text window and even disconnect with the server. Accordingly, advertising impact is reduced. SUMMARY OF THE INVENTIONIt is, therefore, an object of the present invention to provide an advertising system and method using a web browser, which uses a menu bar, location bar, tool bar or status line in the screen of the web browser, that is not used for displaying texts, for displaying advertisements during a period of time for which function commands are not inputted from users, thereby improving effectiveness of advertisement. Another object of the present invention is to provide an advertising system and method using a web browser, in which advertisements are not displayed in the screen of the web browser used for displaying information transmitted from a server computer to increase the amount of information displayed on the screen, providing a large quantity of information. To accomplish the objects of the present invention, there is provided an advertising method using a web browser, in which a moving state of a cursor is detected when a web browser is activated to be displayed, an advertising logo or phrase is displayed at a portion above a text box when it is detected that the cursor is not positioned at a command input box such as menu bar, tool bar, location bar, etc., and a corresponding command input box at which the cursor is located is displayed to receive a control signal from a user when it is detected that the cursor is placed at one of the menu bar, tool bar, location bar, etc. A period of time consumed for using the web browser is measured for each client, to pay clients for using the web browser on which advertisements are displayed or to bestow a favor of free Internet subscription or free services on the clients, to thereby increase effectiveness of advertisement. An advertising method using a web browser is constructed in such a manner that a moving state of a cursor 60 is detected when a web browser 10 is activated to be displayed, an advertising logo or phrase is displayed at a portion above a text box when it is detected that the cursor 60 is not positioned at a command input box such as menu bar 20, tool bar 30, location bar 40, etc., and a corresponding command input box at which the cursor 60 is located is displayed to receive a control signal from a user when it is detected that the cursor 60 is placed at one of the menu bar 20, tool bar 30, location bar 40, etc. Upon the user subscribing to an advertisement agency, a period of time consumed for using the Internet is measured in such a manner that a web browser program informs the advertisement agency of the user's ID and a period of time consumed for using the web browser when the user initially accesses the Internet and also notifies the agency of a point of time when using of the web browser is finished, and the advertisement agency accumulates the period of time during which the user has used the web browser while using the Internet to monthly pay an amount of money in proportion to the period of time used on the account of the user. To accomplish the objects of the present invention, there is provided an advertising system using a web browser, which employs an a client PC, a server and an open network connecting the client PC and the server to each other, in which the client PC has a web browser which detects the movement of a mouse cursor displayed on its monitor and, when the cursor is located in a text box thereof, displays an advertisement screen on at least one of the menu bar, tool bar, location bar and logo thereof. To accomplish the objects of the present invention, there is also provided an advertising system using a web browser, which employs an a client PC, a server and an open network connecting the client PC and the server to each other, the client PC having: a web browser connecting it to the open network; and an auxiliary program which detects the movement of a mouse cursor displayed on its monitor and, when the cursor is located in a text box of the web browser, displays an advertising screen on at least one of the menu bar, tool bar, location bar and logo of the web browser. The server stores a plurality of advertisement screens and transmits a part of them to the client PC at the request of the client PC or at predetermined time intervals, the advertisement screen disappears when the cursor moves to portions other than a specific portion thereof, and the logo is a unique symbol of a specific web browser producing company. To accomplish the objects of the present invention, there is provided an advertising method using a web browser, which employs an a client PC, a server and an open network connecting the client PC and the server to each other, the advertising method comprising: an operation detecting step of detecting that the web browser is activated in the client PC; an advertisement display step of displaying an advertisement screen on at least one of a menu bar, a tool bar, a location bar and a logo of the web browser when the web browser is being activated and a mouse cursor is positioned in a text box of the web browser; and a menu display step of displaying a menu screen not the advertisement screen when the web browser is being activated and the mouse cursor is positioned on at least of the menu bar, the tool bar, the location bar and the logo of the web browser. The advertising method further comprises an advertisement updating step of receiving the advertisement screen from the server at the request of the client PC or at predetermined time intervals. The server checks a period of time consumed for the client PC to use the web browser to pay an amount of money in proportion to the checked period of time to a user of the client PC, and the period of time corresponds to the duration for which the advertisement screen is displayed on the web browser. According to the present invention, the menu bar, location bar or tool bar in the screen of the web browser, that is not used for displaying information from a server, is used for displaying advertisements during a period of time for which function commands are not inputted from users, thereby improving effectiveness of advertisement. In addition, with the increase in the amount of information displayed in the text box of the web browser, users can acquire a larger quantity of information for a short period of time. Continue reading... Full patent description for Advertising system and method using internet web browser Brief Patent Description - Full Patent Description - Patent Application Claims Click on the above for other options relating to this Advertising system and method using internet web browser patent application. 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