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Non-intrusive media linked and embedded information delivery

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20130024755 patent thumbnailZoom

Non-intrusive media linked and embedded information delivery


A method for information delivery is disclosed. The method includes directing the display of a multimedia presentation in a first screen segment. The multimedia presentation is associated with a reference tag descriptive of an aspect thereof. An information link corresponding to the reference tag in a second screen segment is generated. The information link is contextually related to the multimedia presentation in accordance with the reference tag. Thereafter, a selection input of the information link is received from one of the viewers while mitigating obstruction of the displaying of the multimedia presentation. The selected information link and the identity of the viewer are associated as a marker.
Related Terms: Multimedia Obstruction Information Delivery

Browse recent Bitesize Media, Inc. patents - Brea, CA, US
USPTO Applicaton #: #20130024755 - Class: 715201 (USPTO) - 01/24/13 - Class 715 


Inventors: Timothy Reynard Isaac

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The Patent Description & Claims data below is from USPTO Patent Application 20130024755, Non-intrusive media linked and embedded information delivery.

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CROSS-REFERENCE TO RELATED APPLICATIONS

This application relates to and claims the benefit of U.S. Provisional Application No. 61/198,043 filed Nov. 1, 2008, the entire contents of which is expressly incorporated by reference herein.

STATEMENT RE: FEDERALLY SPONSORED RESEARCH/DEVELOPMENT

Not Applicable

BACKGROUND

1. Technical Field

The present disclosure relates generally to the delivery of content and context-sensitive advertisements, and more particularly to methods and systems for non-intrusive, media linked and embedded information delivery.

2. Related Art

Advertising generally refers to communications directed to sell products and services, or otherwise influence its recipients\' behavior. To maximize exposure, wide-reaching, “traditional” media outlets such as print, radio, and television have been utilized to carry advertisements. These traditional forms of communication, particularly radio and television, capture the attention of the listener or viewer by presenting entertainment or informational content and interrupting that presentation at regular intervals to air commercial messages with the anticipation that the listener or viewer will remain fixated until the next segment. As a substitute for or as a supplement to conventional interruptive commercials, various advertisers\' products are sometimes prominently placed in the presentation.

From early on in the history of broadcasting, advertising and content production have been intertwined, as broadcasters depended upon the revenue generated from the advertisements to subsidize production, and the advertisers depended on quality production to attract more viewers for increased sales. Listeners and viewers have benefited from this dynamic, as high-quality radio and television programming can be obtained for free. However, the listener or viewer largely remains a passive recipient of advertising and content, having little control over the same, perhaps except for changing channels and to turning the receiver on or off.

With increased computing power and network bandwidth, the global Internet is becoming a popular modality for delivering information and entertainment content. Typical consumer-oriented computer systems are capable of connecting to the Internet via cable, digital subscriber line (DSL), satellite, or telephone services, and have a web browser application installed thereon. With the indicated Uniform Resource Locator (URL) address, the web browser application communicated with the specified server to retrieve the specified document for display. Although the World Wide Web (the Web) was originally conceived for text-based data exchange, with feature advancements and external plug-in modules, a wide variety of multimedia content including video, audio, and images can be presented via the web browser application. Accordingly, consumers are no longer restricted to the aforementioned traditional media, and are regularly engaged with a combination of video, audio and text content over the Web.

The interactivity of the Web has not only appealed to consumers, but to advertisers as well, particularly because recipients essentially arrive at a website pre-selected for a specific commercial message. That is, the advertising can be targeted to a more precise degree because it was the consumer\'s interest in the subject matter of the website that resulted in a visit in the first place, in contrast to the more general approach associated with traditional media. One well-known advertisement system is Google AdSense, which incorporates advertisements on to a search engine results page based upon the user\'s search query.

Another common advertisement methodology involves the placement of banner advertisements on various parts of web pages interspersed with content. The banner advertisements include some combination of text and images, and is hyperlinked to the advertiser\'s own website where additional information is provided, or the advertised product or service can be purchased. Such banner advertisements may be made more intrusive by rendering them as pop-up advertisements, which are separate, smaller windows containing advertising that are overlaid on an existing window. Because the user must select a proximally located window control element to close it, the user is essentially forced to view the advertisement.

As noted above, the Internet is being increasingly utilized for delivering multimedia content such as videos and music. In order to support and fund video sharing sites, conventional context-sensitive advertising and banner advertisements may be employed. In some cases, the multimedia content is played back in a separate window of a dedicated playback software application. In other cases, the interface of the playback software application, including a portion where the multimedia content is replayed, is incorporated into the layout of an underlying webpage (e.g., YouTube). The sections of the webpage surrounding the playback interface typically incorporate advertisements that may or may not be contextually related to the multimedia content.

As is typically the case with all online advertisements, these banner advertisements are frequently ignored or overlooked at best, and at worst, the browser applications prevent them from being displayed in the first instance. Some measure of success has been achieved with these conventional online advertisement systems, however, as many websites generate substantial revenue therewith.

While acknowledging its limited successes, there still are numerous deficiencies associated with conventional online advertising approaches. One theory known in the art is attention economics, which proposes that the increased availability of information corresponds to a scarcity of attention with respect to the recipients of the information, that is, human attention is treated as a scarce commodity. Disregarding this, many advertisement modalities have been developed that attempt to gain more of the user\'s attention, while resulting in the attendant negative externalities or “noise” that burdens the user. The heavy emphasis on gaining the user\'s initial interest lies in the traditionally accepted advertising paradigm of Attention, Interest, Desire, and Action (AIDA) that posits the “Attention” step as being the most critical, thus promoting the invasion of space.

In addition to those already mentioned, there are a variety of implementations of online advertising in connection with multimedia content delivery that follow the above-described paradigm. For example, the Compulsion.tv website that employed an interface in which each product placed into the video presentation was a clickable hyperlink therefor. Another example is the SeenOn.com website that includes a media player with product placement hotspotting, and a listing of all available items in the video presentation. Along these lines, the YouTube.com website employs a semi-transparent overlay that informs the user about product purchase opportunities that are related to the video presentations.

Some websites take even greater control over the delivery and presentation of multimedia content, forcing the user to view a short advertisement before starting playback. In some cases, the presentation is interrupted, again forcing the user to view another short advertisement. This is essentially reversion to traditional television broadcasting and advertisement, where the content producer and/or the broadcaster strictly controlled the presentation of advertisement and content. Significant consumer backlash may accompany such approaches, in that the associated brand may be perceived as being annoying, and related products may be deemed undesirable. Even in broadcast media where this approach has been accepted, tolerance for these tactics is decreasing, as manifested in the increasing popularity of Digital Video Recorders (DVRs) and Video-On-Demand (VOD) services that allow commercial messages to be skipped or omitted entirely.

The traditional advertising model places a lot of importance on the advertiser rather than the user, as the advertiser had the power to determine when, where or how the advertisements would appear. Along these lines, content producers with the largest appeal or the most hits on the website attracted the most advertising dollars because the large appeal assures the most exposure for the money. As such, smaller advertisers can be precluded from advertising with large and popular media outlets even if the product being sold was a good fit for the audience. At the same time, smaller, lesser-known content producers that may have a narrower appeal can be precluded from entering into a substantial advertising agreement due to the perceived lack of an audience. The lack of funding may further result in production cancellations.

Due to the aforementioned deficiencies and more, there is a need in the art and for a more user-centric approach to advertising, specifically, non-intrusive media linked and embedded advertising.

BRIEF

SUMMARY

The present disclosure broadly contemplates an environment that brings together content providers, advertisers, and users to create synergistic relationships of mutual benefit. Content providers can maintain creative integrity while attracting significant advertisers. Advertisers can effectively reach relevant target audiences, and positively influence brand awareness. Users can enjoy uninterrupted media presentations while having more control over selecting information pertaining to products or services referenced or associated with the media presentation.

The present disclosure contemplates linking product data and other data or metadata contextually relevant to the media presentation. This process may be characterized as creating a “hypermedia” which may be defined as a logical extension of the term hypetext in which graphics, audio, video, plain text and hyperlinks intertwine to create a generally non-linear medium of information. By way of example and not limitation, information links provide interactive, non-linear information attributes to a linear medium. More particularly, since a media presentation starts at a point and ends at another point without deviation (e.g. “you go to a movie and sit there until it is over”) without deviating from the story being told (i.e. “a straight line”). The information links provide deviation points to the movie while mitigating interruption of the movie so viewers can later jump off of the straight line of the plot, and into other aspects of the movie that are not available in a purely linear approach of viewing the movie.

The methods and systems disclosed herein are designed to permit vast elements of a media presentation to be exposed or distilled to a more refined level. Through exemplary human-computer interfaces, the various aspects disclosed herein allows underlying or additional information to be unobtrusively introduced into a media presentation experience. One of the purposes of introducing the additional or underlying information is to convert the originally intended media presentation experience (e.g., watching a television program, etc.) into other useful media presentation experiences (e.g., shopping for products or services related to the media presentation, learning about characters of the television program, etc.).

The various aspects disclosed herein does not only provide another way of selling products to would-be customers, but also provides a method of more efficiently transferring useful information of all kinds to viewers of a media presentation.

The media presentation may be “morphed” into an educational tool, retail sales tool, research tool, or entertainment embellishment tool. The morphing of the media presentation may be accomplished without producing more content; thus providing a cost savings while simultaneously expanding its uses. This is accomplished by providing information links (e.g., product information, character information, acting techniques, etc.) based on the content of the media presentation that can be clicked and lead the viewer to additional information either at the time the link is clicked or after viewing of the media presentation.

The present disclosure permits the unobtrusive transmission of information, allows transmitted information to be extracted, allows transmitted information to be retained for later retrieval and interaction, and allow a media presentation to transform itself from a single purpose (e.g., viewing by viewers) to a multipurpose asset (e.g., learning tool, etc.) without possibly having to incur costs for re-producing the same presentation to support multiple uses. This combination of features can benefit a media presentation and the production company that developed it, and because of forethought towards the end-user experience reciprocal benefits are awarded to the viewers of the media presentation through the automated information retention and retrieval mechanisms. These end-user features cut against the grain of what is usually presented to an end-user when other similar systems are employed as those other systems do not include the step of automatically storing end-user selected information. Producers typically want to engage in interruption type advertising. This feature of automatically storing end-user selected data has multiple benefits for an end-user. Some of which are reducing the chances of them losing track of what they have deemed interesting, allowing an end-user to receive updated information concerning the subject matter they selected because updates can be delivered to their a specialized personal information collection, rather than sent via email systems where desired information may be re-routed by SPAM filters and other email security measures, and allowing an end-user to access their information collection from an Internet connected resource. The end-user also controls his/her viewing experience and interaction with the media presentation. The end-user dictates when the stored links will be viewed either during viewing of the media presentation or after the media presentation is over. The aforementioned end-user capabilities facilitate a symbiotic-like environment between media content and it\'s viewer.

As well, the various aspects disclosed herein may also be helpful in letting productions of all kinds make better use of the unwanted parts of the presentation; meaning that in post-production editing processes, the pieces of a presentation that did not make the cut, may still provide some useful educational, retail, entertainment, or research value when the invention is applied to the those unwanted pieces. Further, the various aspects disclosed herein may allow the users to toggle between information link types (i.e. educational, retail, entertainment, research, etc.) as they engage a media presentation or they can choose to show all of the link types that have been applied to a media presentation that uses this invention. The congruity of the parts of the invention operating as a system; meaning it\'s organization of interfaces, functionality, and versatility must itself count as a unique feature, considering that such congruity is difficult to achieve. The toggling may be by way of example and not limitation, keyboard stroke, remote control buttons, mouse clicks, minimizing, etc.

Further, by way of example and not limitation, implementing the various aspects disclosed herein to the television show “Friends”, the “Friends” media presentation could take on an educational aspect by unobtrusively introducing information links associated to such things as acting techniques used on the show, lighting techniques, comedy writing techniques, set design tips, etc. expressly tied to the contextual elements occurring at the moment they appear or are heard. Because the information links occur or are presented for viewing while a viewer is engaged with the media presentation in synchrony with the media presentation and are saved when selected, the various method and systems disclosed herein do not rely on a viewer remembering what occurred in a media presentation which would create a disconnection to some degree. A viewer is allowed to extract and retain information that is directly associated to their current experience with the media presentation as well as access their selected information at anytime. One could say that a tether is created between the media presentation and the viewer with the tether being traceable and measurable.

A usage, by way of example and not limitation, of the methods and systems disclosed herein as a retail sales tool to the media presentation (e.g., Friends TV show), helps to transform everything on the set into a product placement. Again for clarity, the methods and system disclosed herein is designed to refine a media presentation from a macro-level down to a micro-level. This could allow product placements to fit more naturally into a scene, yet still attain notoriety, thus helping to maintain the artistic integrity of a media presentation while still providing monetary opportunities. And because the placements can be immediately extracted by viewers of the media presentation; brand advertisers attain actual qualified leads that are traceable and measurable. Since a qualified lead can be defined as “A potential customer who has expressed interest in a product or service and meets general buying criteria.”, this invention can render a media presentation into a heavy hitting retail outlet for brand advertisers which could help production companies offset production costs through revenue sharing or additional placement fees or both and help brand advertisers sell more products.

In accordance with one embodiment, a method for delivering information to viewers of a multimedia presentation is contemplated. The method may include a step of directing the display of the multimedia presentation in a first screen segment. The multimedia presentation may be associated with a reference tag descriptive of an aspect of the multimedia presentation. Additionally, the method may include a step of generating an information link corresponding to the reference tag in a second screen segment. The information link may be contextually related to the multimedia presentation in accordance with the reference tag. The method may further include receiving a selection input of the information link from one of the viewers while the displaying of the multimedia presentation is ongoing. There may also be a step of associating the selected information link to an identity of the one of the viewers, the associating step may result in a first marker.

According to another embodiment, there is a method for bridging information presentation from a first medium to a second medium. The method may include receiving an informational identifier from a client. The informational identifier may be viewable on the first medium, and may include a first relational element, a separator, and a second relational element, each of which are comprised of alphanumeric characters and symbols. The method may include a step of querying a database of informational identifiers that are correlated to informational content on the second medium. The querying may be for the received information identifier. Additionally, the method may include redirecting the client to informational content that corresponds to the first and second relational elements of the received information identifier.

According to another embodiment, a computer readable medium tangibly embodying one or more programs of instructions executable by the computer to perform a method for delivering information to viewers of a multimedia presentation is disclosed. The method comprises the steps of directing the display of the multimedia presentation in a first screen segment, the multimedia presentation being associated with a reference tag descriptive of an aspect thereof; generating in a second screen segment an information link corresponding to the reference tag, the information link being contextually related to the multimedia presentation in accordance with the reference tag; receiving a selection input of the information link from one of the viewers while the displaying of the multimedia presentation is ongoing; and associating the selected information link to an identity of the one of the viewers as a marker.

According to another embodiment, a method for delivering context-sensitive advertisements to a client system in connection with a multimedia presentation is disclosed. The method comprises the steps of directing the playback of the multimedia presentation on the client system, the multimedia presentation being associated with a reference tag descriptive of an aspect thereof; receiving from the client system a selection input of an information link corresponding to the reference tag of the multimedia presentation; and storing the selected information link into a database in conjunction with an identifier of the client system.

The method may further comprise transmitting the selected information link and other information links stored in the database associated with the identifier of the client system.

In the method, prior to directing the playback of the multimedia presentation, the method may include the steps of associating the reference tag with a particular segment of the multimedia presentation corresponding to an aspect thereof.

In the method, the reference tag may be stored in association with the multimedia presentation.

In the method, the reference tag may be stored in conjunction with an identifier of the particular segment of the multimedia presentation.

BRIEF DESCRIPTION OF THE DRAWINGS

These and other features and advantages of the various embodiments disclosed herein will be better understood with respect to the following description and drawings, in which:

FIG. 1 is a block diagram of an exemplary networked computing environment within which various embodiments of the present disclosure may be implemented;

FIG. 2 is an exemplary interface of a web browser application including a plug-in interface and an information display unit;

FIG. 3 is a flowchart illustrating a method for delivering information in accordance with one embodiment of the present disclosure;

FIG. 4 is an exemplary content aggregation website with an arrangement of selectable content channels;

FIG. 5 is a login page for the content aggregation website;

FIG. 6 is an account setup page for the content aggregation website;

FIG. 7 is a data structure diagram of video content illustrating its constituent parts, including frames, and frame count and time code sequencing indexes, in connection with various reference tags;

FIG. 8 is a detailed illustration of the plug-in interface and the information display unit;

FIG. 9 is a marker collection page in accordance with one embodiment of the present disclosure;

FIG. 10 is a flowchart of the steps in a method for bridging information from a first medium to a second medium;

FIG. 11 is an example magazine cover on which an information identifier utilized in the method for bridging information is printed; and

FIG. 12 is a diagram showing the components of the information identifier including a first relational element, a separator, and a second relational element.



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stats Patent Info
Application #
US 20130024755 A1
Publish Date
01/24/2013
Document #
13633810
File Date
10/02/2012
USPTO Class
715201
Other USPTO Classes
705 1473
International Class
/
Drawings
7


Multimedia
Obstruction
Information Delivery


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