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Method and system for advertisement insertion and playback for stb with pvr functionality

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Method and system for advertisement insertion and playback for stb with pvr functionality


A personal video recorder (PVR) enabled set-top box (STB) may be operable to store an advertisement and associated playback control information received from a media provider into a storage device in the PVR enabled STB, schedule the stored advertisement for viewing based on the associated playback control information. The PVR enabled STB may be operable to insert the stored advertisement into media content for one or more times based on the scheduling. The PVR enabled STB may be operable to cause display of the stored advertisement and the media content in different transport formats. At a forward/reverse playback position during a PVR playback, the PVR enabled STB may be operable to cause display of the stored advertisement when a play count associated with the stored advertisement is less than a count threshold at the forward/reverse playback position.

Browse recent Broadcom Corporation patents - Irvine, CA, US
Inventors: Jeyhan Karaoguz, Xuemin Chen
USPTO Applicaton #: #20120308208 - Class: 386249 (USPTO) - 12/06/12 - Class 386 


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The Patent Description & Claims data below is from USPTO Patent Application 20120308208, Method and system for advertisement insertion and playback for stb with pvr functionality.

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CROSS REFERENCE TO RELATED PATENTS/PATENT APPLICATIONS Continuation Priority Claim, 35 U.S.C. §120

The present U.S. Utility Patent Application claims priority pursuant to 35 U.S.C. §120, as a continuation, to U.S. Utility patent application Ser. No. 12/617,849, filed Nov. 13, 2009, pending, entitled “METHOD AND SYSTEM FOR ADVERTISEMENT INSERTION AND PLAYBACK FOR STB WITH PVR FUNCTIONALITY”, pending, which is hereby incorporated herein by reference in its entirety and made part of the present U.S. Utility Patent Application for all purposes.

U.S. Utility patent application Ser. No. 12/617,849 claims priority pursuant to 35 U.S.C. §120, as a continuation-in-part (CIP), to U.S. Utility patent application Ser. No. 10/675,468, entitled “MEDIA PROCESSING SYSTEM SUPPORTING PERSONAL ADVERTISEMENT CHANNEL AND ADVERTISEMENT INSERTION INTO BROADCASE MEDIA”, filed Sep. 30, 2003, pending, which is hereby incorporated herein by reference in its entirety and made part of the present U.S. Utility Patent Application for all purposes.

U.S. Utility patent application Ser. No. 10/675,468 claims priority pursuant to 35 U.S.C. §119(e) to the following U.S. Provisional Patent Applications which are hereby incorporated herein by reference in their entirety and made part of the present U.S. Utility Patent Application for all purposes: a. U.S. Provisional Patent Application Ser. No. 60/457,179, entitled “SERVER ARCHITECTURE SUPPORTING A PERSONAL MEDIA EXCHANGE NETWORK”, filed Mar. 25, 2003, now expired; b. U.S. Provisional Patent Application Ser. No. 60/447,110, entitled “MEDIA PROCESSING SYSTEM SUPPORTING PERSONAL ADVERTISEMENT CHANNEL AND ADVERTISEMENT INSERTION INTO BROADCAST MEDIA”, filed Feb. 12, 2003, now expired; c. U.S. Provisional Patent Application Ser. No. 60/443,894, entitled “ACCESS AND CONTROL OF MEDIA PERIPHERALS VIA A MEDIA PROCESSING SYSTEM”, filed Jan. 30, 2003, now expired; and d. U.S. Provisional Patent Application Ser. No. 60/432,472, entitled “PERSONAL INTER-HOME MEDIA EXCHANGE NETWORK”, filed Dec. 11, 2002, now expired.

BACKGROUND OF THE INVENTION

1. Technical Field of the Invention

Certain embodiments of the invention relate to advertising over a communication network. More specifically, certain embodiments of the invention relate to a method and system for advertisement insertion and playback for STB with PVR functionality.

2. Description of Related Art

Currently, television (TV) commercials or advertisements are provided by third (3rd)) arty broadcasters independent of the person that may be viewing the commercial or advertisement. Inserting commercials or advertisements into the TV programs or media content and showing these advertisements to audiences or consumers are key applications for the broadcast service providers or media providers.

In order to reach a wide range of consumers, advertisers make various attempts at predicting, based on the type of media content, those who may be consuming the media content and, therefore, who would be more likely to view their advertisements. Based on these predictions, advertisers may target those consumers that are more likely to consume a particular type of media content that may be associated with certain types of commercials or advertisements. However, many consumers of various types of media content often ignore many commercials or advertisements because the consumers are not interested in those commercials or advertisements. Also, commercials or advertisements that are of interest to a consumer may not be viewed by a consumer since a consumer may be unavailable when the commercials or advertisements are being presented. For example, a consumer may not be watching television at the instants when a particular commercial is being broadcasted.

Further limitations and disadvantages of conventional and traditional approaches will become apparent to one of skill in the art, through comparison of such systems with the present invention as set forth in the remainder of the present application with reference to the drawings.



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Reproducing apparatus, reproducing method, reproducing program, and recording medium
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Method and apparatus for dynamically recording, editing and combining multiple live video clips and still photographs into a finished composition
Industry Class:
Television signal processing for dynamic recording or reproducing
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stats Patent Info
Application #
US 20120308208 A1
Publish Date
12/06/2012
Document #
13586968
File Date
08/16/2012
USPTO Class
386249
Other USPTO Classes
386E09011
International Class
04N9/80
Drawings
6



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