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Optimized display of the ad landing page

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Optimized display of the ad landing page


Methods, systems, and apparatus, including a computer program product for optimizing the display of landing pages in restrictive display environments are provided. A determined area or region of the landing page is identified. Upon receiving a request for content items to be presented on a device, a plurality of content items are identified for presentation on the device, each of the content items having an associated landing page destination address. If the requesting device is a restricted display device, a hash tag is appended to each of the associated destination addresses, each hash tag corresponding to a predefined section of an associated landing page. The plurality of identified content items are transmitted to the requesting device for presentation.

Inventors: Yun HUANG, Amit Khanna, Timothy Lai
USPTO Applicaton #: #20120284608 - Class: 715234 (USPTO) - 11/08/12 - Class 715 


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The Patent Description & Claims data below is from USPTO Patent Application 20120284608, Optimized display of the ad landing page.

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This application is a continuation of co-pending application Ser. No. 13/102,512 filed on May 6, 2011, the entire contents of which are hereby incorporated by reference and for which priority is claimed under 35 U.S.C. §120.

BACKGROUND

This disclosure relates to content presentation, and more particularly to methods and systems for optimizing the display of a landing page associated with served content.

As the availability of mobile devices, such as mobile phones, tablet devices, portable computers, and the like, continues to grow, more and more consumers/users, (herein referred to as users) are utilizing such devices to electronically access content. This in turn increases the need for users to be able to find the content they desire and for content publishers to provide their content to the consumers in multiple formats.

Some content publishers have addressed the growing concerns with content presentation to devices having limited display area, i.e., display restricted environments, by transforming their content pages into mobile-friendly pages and maintaining parallel versions of the content pages. A mobile-friendly version and a version for non restrictive display environments. When the publisher receives a request for content from a mobile device, the publisher provides the mobile-friendly version. However, not all publishers have the time or resources to transform their content pages into mobile-friendly pages.

From an advertising perspective, the same concerns exist for the display of landing pages in display restricted environments, such as mobile devices. Many electronic ads contain links to other electronic content such as web pages, images, video files, audio files and the like. When an ad contains a link to a web page, the linked web page is commonly referred to a the “landing page.”

A mobile-device user may be attracted by an ad and click on the ad. But when the user faces a landing page with a bunch of content in small font, they usually don\'t want to dig into the page on the mobile device. Accordingly, the design of the landing page can have a large influence on whether or not an ad click-through results in a conversion. Poorly designed landing pages and/or landing pages that do not conform to the restraints of the rendering device, such as mobile devices, may not conform to a user\'s expectations, resulting in the loss of a conversion.

SUMMARY

This specification describes technologies relating to content presentation in general, and specifically methods and systems for optimizing the display of a landing page associated with served content.

In general, one aspect of the subject matter described in this specification can be embodied in a computer implemented method comprising: receiving a request for content items from a mobile device; identifying a plurality of content items for presentation on the mobile device, each of the content items having an associated landing page destination address; appending a hash tag to each of the associated landing page destination addresses, each hash tag corresponding to a predefined section of the associated landing page; and transmitting the plurality of identified content items to the device for presentation.

In another aspect of the subject matter described in this specification can be embodied in a computer implemented method, comprising: providing the content provider with code to be embedded in the landing page; anonymously logging click activity from visitors of the landing page using a combination of the embedded code and first party cookies; mapping the logged click data to sections of the landing page; and providing the content provider a visual representation of the mapping.

These and other embodiments can optionally include one or more of the following features. The predefined section of the associated landing page is defined by the content item provider. The predefined section of the associated landing page is defined based on a popularity map of the associated landing page. The popularity map is generated based on historical click activity from visitors of the associated landing page. The sections of the landing page include named anchors, and the mapping between the logged click data and the sections of the landing page indicates the anchored section corresponding to each location of a visitor\'s first click. The visual representation is a screenshot of the landing page with a visual indication of the historical click activity in the mapped section. The visual indication of the historical click activity is a graphical representation of the number of visitor clicks received in each anchored section of the landing page.

Particular implementations of the subject matter described in this specification can be implemented to realize one or more of the following advantages. Degrees of implicit local relevance can be determined for queries.

The details of one or more embodiments of the invention are set forth in the accompanying drawings and the description below. Other features, aspects, and advantages of the invention will become apparent from the description, the drawings, and the claims.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a block diagram of an exemplary content presentation system.

FIG. 2 is a block diagram illustrating an exemplary advertising management system and an exemplary client device.

FIG. 3A is an exemplary illustration of a landing page optimizing tool interface.

FIG. 3B is an exemplary illustration of a landing page heat map.

FIG. 4 is a flow diagram of an exemplary method for generating a landing page heat map.

FIG. 5 is a flow diagram of an exemplary method for optimizing landing page presentation.

FIG. 6 is a flow diagram of an exemplary method for generating optimized landing page previews.



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Industry Class:
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stats Patent Info
Application #
US 20120284608 A1
Publish Date
11/08/2012
Document #
13244864
File Date
09/26/2011
USPTO Class
715234
Other USPTO Classes
International Class
06F17/00
Drawings
6



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