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Fragmented advertisements for co-located social groups

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Title: Fragmented advertisements for co-located social groups.
Abstract: Systems and methods are disclosed for delivering a fragmented advertisement to a group of users identified as a group of participants for the fragmented advertisement. As used herein, a fragmented advertisement is an advertisement that includes two or more advertisement fragments each to be delivered to a different participant in a group of participants identified for the fragmented advertisement, where the two or more advertisement fragments encourage interaction between participants to achieve a predefined goal of the fragmented advertisement in order to obtain a corresponding advertisement benefit. For example, the predefined goal of a fragmented advertisement may be correctly answering a question (e.g., a trivia question), solving a puzzle, or the like. The advertisement benefit is preferably a coupon for a business, product, or service being advertised by the fragmented advertisement. ...


Browse recent Waldeck Technology, LLC patents - Wilmington, DE, US
Inventors: Scott Curtis, Gregory M. Evans, Christopher M. Amidon
USPTO Applicaton #: #20120066067 - Class: 705 1458 (USPTO) - 03/15/12 - Class 705 


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The Patent Description & Claims data below is from USPTO Patent Application 20120066067, Fragmented advertisements for co-located social groups.

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RELATED APPLICATIONS

This application claims the benefit of provisional patent application Ser. No. 61/289,107, filed Dec. 22, 2009, the disclosure of which is hereby incorporated herein by reference in its entirety.

FIELD OF THE DISCLOSURE

The present disclosure relates to delivering advertisements to a group of users and more specifically relates to delivering a fragmented advertisement to a group of users.

BACKGROUND

The current generation of location-based targeted advertisements tend to be simple, static advertisements that are targeted at individuals. However, in many situations, people travel in groups. For example, in many situations, a person goes to shopping malls with groups of friends. As such, there is a need for a system and method of delivering targeted advertisements to groups of users.

SUMMARY

The present disclosure relates to delivering a fragmented advertisement to a group of users identified as a group of participants for the fragmented advertisement. As used herein, a fragmented advertisement is an advertisement that includes two or more advertisement fragments each to be delivered to a different participant in a group of participants identified for the fragmented advertisement, where the two or more advertisement fragments encourage interaction between participants to achieve a predefined goal of the fragmented advertisement in order to obtain a corresponding advertisement benefit. For example, the predefined goal of a fragmented advertisement may be correctly answering a question (e.g., a trivia question), solving a puzzle, or the like. The advertisement benefit is preferably a coupon for a business, product, or service being advertised by the fragmented advertisement.

In general, a group of participants is identified. The group of participants is preferably a group of co-located users. A fragmented advertisement is then determined for the group of participants. In one embodiment, the fragmented advertisement is selected for the group of participants based on one or more selection criteria such as, for example, an aggregate profile of the group of participants, user profiles of the participants in the group of participants, a location of the group of co-located users, time of day, nearby businesses or other Points of Interest (POIs), advertisement value, or the like. In another embodiment, the fragmented advertisement is generated for the group of participants based on one or more characteristics of the group of participants such as, for example, a number of participants in the group of participants, an aggregate profile of the group of participants, user profiles of the participants in the group of participants, a location of the group of participants, or the like. The fragmented advertisement is then delivered to the group of participants. Thereafter, in one embodiment, a response is received that is indicative of whether the group of participants achieved the predefined goal of the fragmented advertisement. If the group of participants achieved the predefined goal of the fragmented advertisement, then an advertisement benefit for the fragmented advertisement is delivered to the group of participants.

Those skilled in the art will appreciate the scope of the present disclosure and realize additional aspects thereof after reading the following detailed description of the preferred embodiments in association with the accompanying drawing figures.

BRIEF DESCRIPTION OF THE DRAWING FIGURES

The accompanying drawing figures incorporated in and forming a part of this specification illustrate several aspects of the disclosure, and together with the description serve to explain the principles of the disclosure.

FIG. 1 illustrates a system for delivering fragmented advertisements according to one embodiment of the present disclosure;

FIG. 2 is a more detailed illustration of the Mobile Aggregate Profile (MAP) server of FIG. 1 according to one embodiment of the present disclosure;

FIG. 3 is a more detailed illustration of the MAP application of one of the mobile devices of FIG. 1 according to one embodiment of the present disclosure;

FIG. 4 illustrates the operation of the system of FIG. 1 to provide user profiles and current locations of the users of the mobile devices to the MAP server according to one embodiment of the present disclosure;

FIG. 5 illustrates the operation of the system of FIG. 1 to provide user profiles and current locations of the users of the mobile devices to the MAP server according to another embodiment of the present disclosure;

FIG. 6 illustrates exemplary data records that may be used to represent crowds, users, crowd snapshots, and anonymous users according to one embodiment of the present disclosure;

FIGS. 7A through 7D illustrate one embodiment of a spatial crowd formation process that may be used to enable crowd tracking according to one embodiment of the present disclosure;

FIGS. 8A through 8D graphically illustrate the crowd formation process of FIGS. 7A through 7D for a scenario where the crowd formation process is triggered by a location update for a user having no old location;

FIGS. 9A through 9F graphically illustrate the crowd formation process of FIGS. 7A through 7D for a scenario where the new and old bounding boxes overlap;

FIGS. 10A through 10E graphically illustrate the crowd formation process of FIGS. 7A through 7D in a scenario where the new and old bounding boxes do not overlap;

FIG. 11 illustrates a process for creating crowd snapshots according to one embodiment of the present disclosure;



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Previous Patent Application:
Systems and methods to segment customers
Next Patent Application:
Regional location-based advertising
Industry Class:
Data processing: financial, business practice, management, or cost/price determination
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stats Patent Info
Application #
US 20120066067 A1
Publish Date
03/15/2012
Document #
12974289
File Date
12/21/2010
USPTO Class
705 1458
Other USPTO Classes
705 1449, 705 1466
International Class
06Q30/00
Drawings
26



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