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System for event-based intelligent-targeting

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Title: System for event-based intelligent-targeting.
Abstract: An event-based intelligent targeting engine is capable of delivering highly relevant content, including, but not limited to, advertisements, alerts, messages, notifications, warnings, signals, machine-to-machine (M2M) telemetry, entertainment/media, and any communications thereof, etc. based on real-time situations (i.e., observed events) of a user as well as, historical preferences both explicitly stated or observed in behavior including demographics, psychographics, and sociographics. ...


Browse recent Samtec Inc. patents - New Albany, IN, US
Inventors: Marc INGRAM, Wooyong EE
USPTO Applicaton #: #20110238647 - Class: 707706 (USPTO) - 09/29/11 - Class 707 


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The Patent Description & Claims data below is from USPTO Patent Application 20110238647, System for event-based intelligent-targeting.

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The entire contents of U.S. application No. (80505.103), filed concurrently with this application and titled “Communication System Including Telemetric Device for a Vehicle Connected to a Cloud Service,” are hereby incorporated in their entirety by reference.

BACKGROUND OF THE INVENTION

1. Field of the Invention

The present invention relates to an analytical engine with a timely and context-sensitive delivery mechanism. More specifically, the present invention relates to an event-based intelligent targeting engine capable of delivering highly relevant content, including, but not limited to, advertisements, alerts, messages, notifications, warnings, signals, machine-to-machine (M2M) telemetry, entertainment/media, and any communications thereof, etc., based on real-time situations (i.e., observed events) of a user as well as, historical preferences both explicitly stated or observed in behavior including demographics, psychographics, and sociographics, etc. Demographics includes data concerning a user\'s age, gender, educational attainment, employment status, religiosity, location, etc.; psychographics includes data concerning a user\'s activities, interest, opinions, behaviors, attitudes, needs, etc.; and sociographics includes data concerning a user\'s personal profile, needs, wants, attitudes, passions, social graphs/relationships, behaviors, etc.

2. Description of the Related Art

The use of search engines is well known in the art. For example, Google, Yahoo, and Microsoft provide known search engines for finding information on the internet. However, these known search engines can only reach a desired audience by using limited demographics. For example, Google, Yahoo, and Microsoft do not use specific location information and can only use approximate location information determined by IP Address, cookies, browsing history, etc.). Further, Google, Yahoo, and Microsoft can only use limited, if any, sociographics information.

Also known are location based network services, such as Foursquare. Foursquare users can check in via their cell phone when they arrive at new locations. Users get points for checking in at certain areas. Users can follow their friends by monitoring their location through Foursquare. However, Foursquare uses limited location data. Foursquare does not use interests, trends, friendships, etc.

Other systems do not use combinations of location, time, and preferences of users delivering content or combine such data in real-time. Known systems also do not proactively send alerts or notifications without prompting by a user.

SUMMARY

OF THE INVENTION

To overcome the problems described above, preferred embodiments of the present invention include an event-based intelligent targeting system and apparatus including an engine capable of delivering highly relevant content, including, but not limited to, advertisements, alerts, messages, notifications, warnings, signals, machine-to-machine (M2M) telemetry, entertainment/media, and any communications thereof, etc. based on real-time situations (i.e., observed events) of a user as well as, historical preferences both explicitly stated or observed in behavior including demographics, psychographics, and sociographics, etc. Users include not only individual consumers and subscribers of preferred embodiments of the present invention but also machines and computing resources that use preferred embodiments of the present invention. Preferred embodiments of the present invention consider the user\'s current situation, including where he is, what he\'s doing, and what he needs; and consider the user\'s past, including what he\'s purchased or inquired about in the past (e.g., purchasing patterns or travel behavior); and consider the user\'s stated behaviors, including what he “says” he likes in social networking sites. The preferred embodiments of the present invention include an event-based intelligent targeting engine that can deliver highly relevant content (e.g. alerts, advertisements, messages, signals, etc.) to a targeted audience in a context-sensitive manner.

Highly relevant content can include, but is not limited to, alerts, advertisements, messages, signals, information, media, etc. that can be used by the user.

The targeted audience can be determined based on, at least in part, demographics, psychographics, and sociographics.

The preferred embodiments of the present invention consider the user\'s situation including, but not limited to, present location, time, inferred destination, and actions to deliver content in a timely and context sensitive manner by considering real-time inputs as well as stated and observed preferences.

The above and other features, elements, characteristics and advantages of the present invention will become more apparent from the following detailed description of preferred embodiments of the present invention with reference to the attached drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1A is a schematic drawing showing an event-based intelligent targeting engine 12 according to a preferred embodiment of the present invention.

FIG. 1B is a schematic drawing showing an arrangement of an event-based intelligent targeting engine 12 according to a preferred embodiment of the present invention.

FIG. 2 is a schematic drawing showing additional details of the inputs of an event-based intelligent targeting engine 12 according to a preferred embodiment of the present invention.

FIG. 3 is a schematic drawing showing additional details of the arrangement of an event-based intelligent targeting engine 12 according to a preferred embodiment of the present invention.

DETAILED DESCRIPTION

OF PREFERRED EMBODIMENTS

FIG. 1A is a schematic drawing showing the basic arrangement of an event-based intelligent targeting engine 12 according to a preferred embodiment of the present invention. The event-based intelligent targeting engine 12 receives inputs 11 and provides outputs 13. The event-based intelligent targeting engine 12 receives a succession of inputs 11, where the inputs can be classified into three categories: events 18, data 19, and content and resources 20, for example. The intelligent targeting engine 12 processes these inputs 11 into useful outputs 13.

The event-based intelligent targeting engine 12 can simultaneously receive and process incoming inputs 11 and generate the appropriate context-sensitive output (i.e., a targeted resource or content such as, but not limited to, a song or advertisement). The types of inputs are shown in FIG. 2. The output 13 of the event-based intelligent targeting engine 12 can include, for example, advertisements with high relevancy that are based on the location-based and time-based context of the user receiving the output.



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stats Patent Info
Application #
US 20110238647 A1
Publish Date
09/29/2011
Document #
13070459
File Date
03/23/2011
USPTO Class
707706
Other USPTO Classes
707E17014
International Class
06F17/30
Drawings
4


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