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Point of purchase advertising system & methodPoint of purchase advertising system & method description/claimsThe Patent Description & Claims data below is from USPTO Patent Application 20090139881, Point of purchase advertising system & method. Brief Patent Description - Full Patent Description - Patent Application Claims
Not Applicable Not Applicable The present invention is directed to point of purchase displays that are operative to display content provided by a vendor associated with the display such that the content can be continuously updated and selectively chosen to address specific types of products sold at the point of purchase display or target select customer groups. Point of purchase displays are well known in the art. Such displays are extensively utilized in retail settings to generate consumer interest and promote sales of various products. Typically, point of purchase displays are utilized to promote the products of one particular vendor amongst several others displayed in a particular retail setting. Retail stores will also usually have several point of purchase displays from a group of competitors, all of which being operative to attract consumer attention and promote the sale of a particular vendor\'s products. For example, many point of purchase displays are utilized for the promotion and sale of items such as sunglasses and watches, and often the point of purchase displays from a variety of competitors are grouped together to thus allow the consumer to examine and inspect the products from multiple vendors. Often times, it is the attractiveness and positioning of the point of purchase display that facilitates the sale of a particular vendor\'s products. Indeed, vendors expend substantial sums in designing point of purchase displays that are operative to effectively attract consumer attention and entice consumers to purchase the vendor\'s product. Such objective, however, has been extremely difficult to accomplish. In this regard, numerous display designs, fanciful artwork, lighting, and the like have all been extensively utilized and are well known in the art. Additionally, it is known to utilize various types of media such as videos, to help draw attention to a particular point of purchase display. The use of media such as videos, however, is limited insofar as the content of the media is typically stagnant and cannot be readily updated. In addition, videos played in connection with a particular point of purchase are typically not customized to target a specific demographic of potential customers or can be readily updated to highlight a specific type of product. In this regard, it is often considered optimal for vendors to selectively target potential consumers for any given retail setting within which a point of purchase display is utilized, and specific types of content which may be good for retail stores in one geographic region or one particular age group of potential consumers will not necessarily be effective in other geographic areas and/or other dissimilar potential consumer groups. Accordingly, there is a substantial need in the art for a point of purchase display that is capable of delivering advertising content and the like to potential consumers in a retail setting that is further capable of delivering customized content that can be readily updated. There is a further need in the art for such a point of purchase display system and method that can utilize existing telecommunications infrastructure, namely the Internet, to enable point of purchase displays utilized in a variety of retail settings to each selectively deliver content that most effectively addresses the potential customers in each respective retail setting. There is still further a need in the art for such a point of purchase display system and method that is of relative low cost, efficient, easy to implement and substantially more effective in promoting and advertising than prior art point of purchase systems and methods. The present invention specifically addresses and alleviates the above-identified deficiencies in the art. In this regard, the present invention is directed to systems and methods for delivering content through a point of purchase display such that the content can be continuously updated from a remote location and further, can be customized to focus the promotion and advertising of particular types of products of a vendor and/or selectively target specific types of consumer groups in specific types of geographic regions. In one embodiment, the point of purchase display is provided with video display means, typically a monitor, and coupled to a remote means for generating and transmitting content, typically a server, via a telecommunications link, which is preferably the Internet. Preferably, a variety of point of purchase displays in dedicated retail outlets will be operatively coupled to a remote server, the latter serving as the base from which content can be selectively generated and selectively transmitted such that the content ultimately displayed at a point of purchase display at a particular retail store is custom tailored to target a specific consumer group, selectively advertise and promote a particular product of the vendor or otherwise create content that can uniquely address the particular needs and tastes of the consumers of a particular store. For example, the content that is displayed in a given store may be tailored such that the same addresses a particular consumer group, such as teenagers, conveys a particular theme, such as sports, lifestyle, etc., and may likewise be utilized to promote the retail store or present news and information that is pertinent to a particular geographic area associated with the retail store and the like. The systems and methods of the present invention are capable of being utilized using existing technology, and may be readily implemented utilizing known telecommunications hardware and methodology known in the art. In this respect, it is contemplated that the remote location from which the content is generated may transmit such information via the Internet and that the particular content displayed at a particular retail store may be accessed by means of a dedicated website through which the particular content for the store may be retrieved and broadcast at the point of purchase. Other variations will likewise be readily appreciated by those skilled in the art. These as well as other features of the present invention will become more apparent upon reference to the drawings. Continue reading about Point of purchase advertising system & method... 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