Context-based realtime advertising

Some embodiments are illustrated by way of example and not limitation in the figures of the accompanying drawings in which:

FIG. 1 is a high-level diagram illustrating, in an example embodiment, functionality of a context-based real-time advertising system;

FIG. 2 is a high-level diagram illustrating, in an example embodiment, a client-server functionality of a context-based real-time advertising system;

FIG. 3 is a diagram illustrating, in an another example embodiment, functionality of a context-based real-time advertising system;

FIG. 4 is a block diagram illustrating, in an example embodiment, a context-based real-time advertising system;

FIG. 5 is a diagram illustrating, in an example embodiment, an operational view of a context-based real-time advertising system;

FIG. 6 is a flow diagram illustrating an example embodiment of a method for context-based real-time advertising;

FIG. 7 is a flow diagram illustrating, in another example embodiment, a method for context-based real-time advertising;

FIG. 8 is high-level block diagram illustrating an example network-based embodiment of a context-based real-time advertising system;

FIG. 9 shows an example set of context-based real-time advertising applications used by the network-based context-based real-time advertising system of FIG. 8;

FIG. 10 is a block diagram illustrating a diagrammatic representation of a machine in the example form of a computer system;

FIG. 11 shows a screenshot illustrating an example embodiment of a Web page with context-based real-time advertising; and

FIG. 12 shows a diagram illustrating an example embodiment of a user interface displaying a tooltip window in a dedicated section.