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04/09/09 - USPTO Class 725 |  1 views | #20090094627 | Prev - Next | About this Page  725 rss/xml feed  monitor keywords

Providing remote access to media, and reaction and survey data from viewers of the media

USPTO Application #: 20090094627
Title: Providing remote access to media, and reaction and survey data from viewers of the media
Abstract: Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance. The reactions include physiological responses, survey results, verbatim feedback, event-based metadata, and derived statistics for indicators of success and failure from the viewers. The reactions are aggregated, and an interface enables remote access and navigation of the media instance, aggregated physiological responses synchronized with the media instance, survey results, and/or verbatim feedback related to the media instance. This enables users to interactively divide, dissect, parse, and analyze the reactions as they prefer. This automation provides an automated process enabling non-experts to understand complex physiological data, and to organize presentation of complex data according to their needs so as to present conclusions as appropriate to the media instance. (end of abstract)



Agent: Courtney Staniford & Gregory LLP - San Jose, CA, US
Inventors: Hans C. Lee, Timmie T. Hong, Michael J. Lee
USPTO Applicaton #: 20090094627 - Class: 725 9 (USPTO)

Providing remote access to media, and reaction and survey data from viewers of the media description/claims


The Patent Description & Claims data below is from USPTO Patent Application 20090094627, Providing remote access to media, and reaction and survey data from viewers of the media.

Brief Patent Description - Full Patent Description - Patent Application Claims
  monitor keywords RELATED APPLICATIONS

This application claims the benefit of U.S. Patent Application No. 60/977,035, filed Oct. 2, 2007.

This application claims the benefit of U.S. Patent Application No. 60/977,040, filed Oct. 2, 2007.

This application claims the benefit of U.S. Patent Application No. 60/977,042, filed Oct. 2, 2007.

This application claims the benefit of U.S. Patent Application No. 60/977,045, filed Oct. 2, 2007.

This application claims the benefit of U.S. Patent Application No. 60/984,260, filed Oct. 31, 2007.

This application claims the benefit of U.S. Patent Application No. 60/984,268, filed Oct. 31, 2007.

This application claims the benefit of U.S. Patent Application No. 60/991,591, filed Nov. 30, 2007.

This application is related to U.S. patent application Ser. Nos. 11/681,265, filed Mar. 2, 2007, 11/804,517, filed May 17, 2007, 11/779,814, filed Jul. 18, 2007, 11/846,068, filed Aug. 28, 2007, and 11/959,399, filed Dec. 18, 2007.

TECHNICAL FIELD

This invention relates to the field of analysis of physiological responses from viewers of media instances.

BACKGROUND

A key to creating a high performing media instance is to ensure that every event in the media elicits the desired responses from viewers. Here, the media instance can be but is not limited to, a video game, an advertisement clip, a movie, a computer application, a printed media (e.g., a magazine), a website, an online advertisement, a recorded video, a live performance of media, and other types of media.

Physiological data, which includes but is not limited to heart rate, brain waves, electroencephalogram (EEG) signals, blink rate, breathing, motion, muscle movement, galvanic skin response and any other response correlated with changes in emotion of a viewer of a media instance, can give a trace (e.g., a line drawn by a recording instrument) of the viewer\'s responses while he/she is watching the media instance. The physiological data can be measure by one or more physiological sensors, each of which can be but is not limited to, an electroencephalogram, electrocardiogram, an accelerometer, a blood oxygen sensor, a galvanometer, an electromyograph, skin temperature sensor, breathing sensor, eye tracking, pupil dilation sensing, and any other physiological sensor.

It is well established that physiological data in the human body of a viewer correlates with the viewer\'s change in emotions. Thus, from the measured “low level” physiological data, “high level” (e.g., easier to understand, intuitive to look at) physiological responses from the viewers of the media instance can be created. An effective media instance that connects with its audience/viewers is able to elicit the desired emotional response. Here, the high level physiological responses include, but are not limited to, liking (valence)—positive/negative responses to events in the media instance, intent to purchase or recall, emotional engagement in the media instance, thinking—amount of thoughts and/or immersion in the experience of the media instance, and adrenaline—anger, distraction, frustration, and other emotional experiences to events in the media instance, and tension and stress.

Advertisers, media producers, educators, scientists, engineers, doctors and other relevant parties have long desired to have greater access to collected reactions to their media products and records of responses through a day from their targets, customers, clients and pupils. These parties desire to understand the responses people have to their particular stimulus in order to tailor their information or media instances to better suit the needs of end users and/or to increase the effectiveness of the media instance created. Making the reactions to the media instances available remotely over the Web to these interested parties has potentially very large commercial and socially positive impacts. Consequently, allowing a user to remotely access and analyze the media instance and the physiological responses from numerous viewers to the media instance is desired.

INCORPORATION BY REFERENCE

Each patent, patent application, and/or publication mentioned in this specification is herein incorporated by reference in its entirety to the same extent as if each individual patent, patent application, and/or publication was specifically and individually indicated to be incorporated by reference.



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Information processing device and method, and program
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Providing actionable insights based on physiological responses from viewers of media
Industry Class:
Interactive video distribution systems

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